The Future of Email Marketing: Trends and Predictions for 2020

The importance of email marketing when spreading the word about a product or service cannot be overstated. Studies show that for every dollar spent on your email marketing campaign, you can get up to $44 as your ROI. This is 44 times more than other marketing channels like TV ads.

How Is Digital Innovation Changing Marketing?

In 2013, Adobe conducted a comprehensive research study and found that 76% of marketers believe that marketing changed more in the past 2 years than in the previous 50. Digital technologies were changing rapidly, impacting how marketers build their strategies and market to their audiences. Today, fast digital innovation has been replaced with the strategic implementation of new technologies in marketing.

May the 4th Industrial Revolution be with You, Part 5: ‘Money’s too Tight to Mention’

This article is the fifth in a series which takes an in-depth look at how the changes brought about by the advent of the 4th Industrial Revolution are playing out on the world stage and how these changes are literally revolutionising the way things are done both at home and in the workplace.

2019-12-05T07:03:33-08:00December 5th, 2019|Categories: Trend Alert|Tags: , , , , , |

The 3 C’s: Complex Problem Solving, Creativity and Critical Thinking – Core Soft Skills Required in the Workplace of the 4th Industrial Revolution

The next in our series on the 4th Industrial Revolution, from the Business Optimization Training Institute (BOTI). Start with Part I here.

6 Future-focused Ways Technology Will Affect Customer Service

For as long as businesses have existed, so has customer service. With each advance in technology, it appears the way organisations deliver customer service has evolved. Similarly, customers themselves have grown to expect faster responses, at almost all times of day. 

2019-12-17T05:44:11-08:00October 28th, 2019|Categories: Trend Alert|Tags: , , , , , , |

7 Modern Trends That Are Innovating Traditional Workplaces

The workplace of today little resembles the cubicles of yesteryear. More people telecommute and enjoy flextime options. Rather than a traditional top-down structure, many companies embrace a more democratic arrangement.

How Data is Changing the Internet of Things

More than half of the world's data has been created in the past two years. As digital connection and creation - the Internet of Things - becomes ever more prevalent, we have to consider how data can better be interpreted, personalized, and improved. In this podcast, we explore IoT, and how it can impact your business.

Smart Business Uses for Your Smartphone

For small business owners, every day is a mission to sell products without surpassing the budget. Unfortunately, the expenses can add up. From obtaining vendors to shipping out the product and paying your employees, there is an expense at nearly every corner. However, what if there was a way to save money and streamline your processes right from the palm of your hand?

2019-11-28T09:24:33-08:00September 25th, 2019|Categories: Support for SMEs, Trend Alert|Tags: , , , , |
Go to Top