Strategies

Why Your Online Marketing Needs an Offline Boost

We tend to forget that the success of online stores doesn’t depend only on online marketing methods. Of course, the modern business world is almost entirely digitalised and customers are increasingly purchasing products online, however, we cannot ignore the influence offline marketing has on online businesses.

2019-05-10T17:04:53-07:00May 21st, 2019|Categories: Strategies|Tags: , , , , , |

Taking an Audience-Centric Approach During the Tech Adoption Lifecycle

Most marketing professionals understand that insight into the hearts and minds of your customers is central to successful product innovation. But which customers? Who is going to buy my product first? What happens after that? How can I eventually grow my customer base to one billion people?

The Ultimate Corporate Innovation Playbook

Now, more than ever, the corporate innovation industry grows as quickly as the technology that drives it. Thus, corporate innovators must set up the right foundational framework to kickstart their efforts. This Ultimate Corporate Innovation Playbook provides that framework by examining:

Resist The Urge To Shortcut Stages in Design Thinking

To stay relevant in the digital era, most companies are considering design thinking, but continue to be immersed in a “Build it, and they will come” mindset. Often, due to a sense of urgency to play catch-up or disrupt the market, they skip empathy and define stages of design thinking and jump to ideation and build a prototype of the new solution.

2019-05-01T08:57:09-07:00March 3rd, 2019|Categories: Strategies|Tags: , |

The Surprising Thing That’s Killing Your Creativity

Productivity and creativity fuel professionals as they make strides in their field. But small things can chip away at workflow, substantially impacting projects and presentations. Focus is an essential skill to exercise in the office, but it is in jeopardy because of one significant threat—distractions.

2019-04-30T16:39:39-07:00February 28th, 2019|Categories: Strategies|Tags: , , , , |

How Innovations in Web Development Shape Online Exposure for Small Businesses

At the core of every successful business lies innovation. This innovation, however, doesn’t always have to be of internal nature in the form of a new product or an upgraded service in order to have a spectacular effect on your brand’s success.

The Future of Manufacturing and Energy is Crowdsourced Innovation

The industries of manufacturing and energy are poised for more disruptive change perhaps than any other industry. These companies are impacted by sustainability issues, consumer attitudes and behaviors, digitization, 3D printing, emerging automation and technology, and so much more.

2019-04-30T16:40:07-07:00February 25th, 2019|Categories: Strategies|Tags: , , , , , , |

Zen Philosophy for Stretching Innovation Space-Time

The non-duality principle of Zen philosophy suggests a more intensive approach to the dimensions of innovation “space-time.” Business teams should stop following a simple sequential procedure in which new ideas are accepted or rejected almost as soon as they arise. Instead, they should take extra time and create a “learning space” or study environment for all of the new ideas in place of the typical reactive, judgmental, for-or-against decision-making process. Connections between these ideas may lead to further innovation opportunities.

How to Use Innovation Metrics

Last year, one of the most popular topics at the annual Open Nation innovation conference was metrics. How do you measure your innovation capabilities? How do you track your results from established programs?

The 7 Fundamentals for Succeeding in Innovation

It isn’t exactly easy to succeed in innovation. The vast majority of innovation attempts seem to fail and a mere 6% of executives are satisfied in their innovation performance, despite innovation generally being considered as very important for the future of their organization.