Strategies

3 Unique Ways to Improve the Online Engagement of Your Business

There is nothing innovative about understanding the need to increase your online presence for a more successful marketing campaign. Where the innovation lies, however, is in the methods you use to engage your audience and drive traffic to your business’ website.

2019-04-30T16:47:20-07:00December 19th, 2018|Categories: Strategies|Tags: , , , , , |

Why Don’t You Have Enough Innovation?

Nearly every company’s strategy these days is to grow through innovation, yet many fall short. We all know the standard reasons: innovation is hard, innovation is uncertain or innovation grinds against the gears of the operating organization. They are all more or less true, but they are also simplistic, not really guiding executives on how to actually get more innovation.

The Importance of Senior Management Involvement for Innovation

Senior management is without a doubt a tough job. If you’re one of the few executives at the top of a large organization, there are likely hundreds of people; customers, employees, partners, and the list goes on; who are all looking for your attention regarding an endless sea of different topics and initiatives.

7 Mistakes to Avoid when Measuring Innovation

Measuring innovation is one of the most ambiguous tasks when engaging in innovation management. Because of the complex nature of innovation, finding the right metrics is far from being simple.

Top Innovation Trends in the Manufacturing and Energy Sector

In spite of the new explosive capacity for growth in both the energy and manufacturing sectors, “And only 24% of energy professionals consider their company to be ahead of the competition.” This disparity exists for a number of reasons, but often because a company’s innovation capabilities are not aligned with a repeatable innovation process. So what are the key inflection points for manufacturing and energy innovation?

7 Lessons You Can Learn from Your Previous Business Mistakes

We’ve heard it time and time again – 90% of startups fail in the first five years of operating. Bad financial decisions, a poorly designed business model, a wrong product for the market, financial mismanagement, and bad timing are just some of the most commonly cited reasons why some businesses never manage to pass the five-year threshold.

2019-04-30T16:52:01-07:00November 16th, 2018|Categories: Strategies|Tags: , , , , , , , |

Running More Businesses at Once: Micro-Management vs. Macro-Management

As a business owner, finding the right management style will be one of the most important things you do. Your management technique should benefit your employees and most crucially, your business. Unfortunately, getting the balance right between micro-management and macro-management isn’t always easy.

3 Ways How DRaaS Can Help to Save Your Business

Disaster recovery as a service (DRaaS) is a category of cloud computing designed to protect applications and data against natural and human disasters. It ensures that service disruption of a business is kept to a minimum by enabling a full recovery through the cloud. Most often it is handled by a third-party provider and managed by your internal IT personnel, removing some workload from your IT professionals and giving them peace of mind.

What’s the Difference Between Innovation and Knowledge Transfer

The internet was revolutionary in that it democratized the spread of information and ideas at a much faster rate than any other channel in. With the increased adoption of computing, we’ve also tracked the rise of “distributed knowledge” databases like Quora or Wikipedia. What is interesting is how powerful these specialized knowledge bases can prove to be in the context of innovation.

What the Ideation Platform Marketplace is Getting Wrong – the 7-Year Itch?

The ideation platform marketplace hasn’t really changed that much in the past 7 years or so. There was an early burst of innovative design and alignment with user needs, but at this point the sector seems to have stagnated in terms of how they add value. Call it reaching middle age, or perhaps they are having a 7-year itch?

Small Businesses can Overcome Financial Woes Through Innovation

Starting up a small business can be rough. Even if you possess near-infinite entrepreneurial spirit, chances are that you’ll run into some roadblocks along the way. Whether these obstacles are based in logistics of strategy and implementation of your business model, or even issues with the very products and services you offer, most of these problems can be solved with financial influx.

Have You Taken These 5 Necessary Steps to Increase Your Cybersecurity at Work?

Data breaches at large companies like Facebook and Delta Airlines have brought cybersecurity to the forefront of boardrooms across the world. Major corporations, the healthcare industry, and even the federal government are all monitoring network and digital infrastructures closely. However, many individuals have a hard time grasping how cybersecurity is essential to them.