Our customers are launching new campaigns every day. They’re solving problems related to process inefficiency, performance, sustainability, workplace environments, and beyond.
Breakthrough innovation is not something everyone can accomplish. You have to systematically develop the capability to execute it successfully, and that is something you do not achieve overnight.
How can we succeed in the online world when it seems to be changing by the day? This article explores critical questions business leaders need to be asking themselves as they explore case examples and strategies that have been applied by others, examine how the technologies and capabilities of the ‘mobile first’ internet could evolve in the next few years and identify a set of practical actions they can adopt to drive exponential online sales growth.
Based on research in the market and in many countries, I tried to figure out the exact mechanism by which startup ideas are created. Aim is to facilitate and expedite this process for would-be entrepreneurs. Is it mainly a matter of brainstorming effort or are external factors at play?
How might we build a more efficient or effective innovation process?
In recent years, our world has become hyper-connected, and while that offers many substantial benefits to both corporations as well as individuals, these benefits come with a hefty price tag on our privacy and security.
We tend to forget that the success of online stores doesn’t depend only on online marketing methods. Of course, the modern business world is almost entirely digitalised and customers are increasingly purchasing products online, however, we cannot ignore the influence offline marketing has on online businesses.
Each strategic consultation with an IdeaScale Innovation Strategist starts with you. What outcomes would you like to see in 6 months time?...in 1 year?
Most marketing professionals understand that insight into the hearts and minds of your customers is central to successful product innovation. But which customers? Who is going to buy my product first? What happens after that? How can I eventually grow my customer base to one billion people?
What is the role of leadership in an innovation program? In reviewing the stories our clients have shared these past 4 years, I identified two common roles for leadership in an innovation program:
The business needs to define strategy, profitability, and relevance at any given time to break through bottlenecks and avoid pitfalls on the path to innovation.
Now, more than ever, the corporate innovation industry grows as quickly as the technology that drives it. Thus, corporate innovators must set up the right foundational framework to kickstart their efforts. This Ultimate Corporate Innovation Playbook provides that framework by examining:
Not sure how to improve your product - or to come up with a new one? Try Contradictory Innovation, which could lead you to a stroke of brilliance.
To stay relevant in the digital era, most companies are considering design thinking, but continue to be immersed in a “Build it, and they will come” mindset. Often, due to a sense of urgency to play catch-up or disrupt the market, they skip empathy and define stages of design thinking and jump to ideation and build a prototype of the new solution.
Productivity and creativity fuel professionals as they make strides in their field. But small things can chip away at workflow, substantially impacting projects and presentations. Focus is an essential skill to exercise in the office, but it is in jeopardy because of one significant threat—distractions.