Ever wondered if your message is hanging out there waiting for takers? Well try communicating a different way. Jeffrey Phillips one of the best known names in innovation management has decided to take the novel route to communicating about the good and the deficient in enterprise innovation practice. We decided to serialise it as an Innovation noir.

Pulp Innovation Chapter LXVIII: The Importance of Trend Spotting

Just when the Accipiter innovation team is finally ready to start scenario planning they realize that no one on their team understands any of the trends that might shape the future of their industry. How will they find the demographic, technological, governmental and social market trends?

2019-10-15T15:11:41-07:00July 13th, 2012|Categories: Pulp Innovation, Serialized Book|Tags: , |

Pulp Innovation Chapter LXIII: Searching for Pioneers

Everyone is for innovation until someone has to be innovative. Marlow and Susan are searching for one of the core business units to step forward, with the hope of creating interesting new products and drawing the attention of the rest of the company. Who is willing to be Accipiter's innovation guinea pig?

2019-10-15T15:10:07-07:00June 8th, 2012|Categories: Pulp Innovation, Serialized Book|Tags: , |

Pulp Innovation Chapter LXI: The Ultimate Team Building Strategy

Susan and Marlow are off to do what could be the most trying task of all in their innovation effort – finding the right people who are willing to work on an innovation project. How will they get the necessary connections, ideas and passion in their team? Marlow has a plan.

2019-10-15T15:10:10-07:00May 25th, 2012|Categories: Pulp Innovation, Serialized Book|Tags: , , |

Pulp Innovation Chapter LVIII: The Return of Status Quo

While working hard to push the innovation plan forward in record time, Marlow is surprised to find he has been assigned a new team member. He discovers quickly that the new colleague is very invested in the existing processes and methods. They've thrown him yet another obstacle instead of a much-needed catalyst.

2019-10-15T15:10:15-07:00May 7th, 2012|Categories: Pulp Innovation, Serialized Book|Tags: , |

Pulp Innovation Chapter LVII: Innovation Peaks and Valleys

After reaching their first peak of convincing Accipiter to implement an innovation program, now begins the actual work of creating and executing a plan that will make the organization more innovative. The path seems daunting at first, but Marlow has enough experience under his belt to guide the way.

2019-10-15T15:10:17-07:00April 27th, 2012|Categories: Pulp Innovation, Serialized Book|Tags: , |