Ever wondered if your message is hanging out there waiting for takers? Well try communicating a different way. Jeffrey Phillips one of the best known names in innovation management has decided to take the novel route to communicating about the good and the deficient in enterprise innovation practice. We decided to serialise it as an Innovation noir.
Just when the Accipiter innovation team is finally ready to start scenario planning they realize that no one on their team understands any of the trends that might shape the future of their industry. How will they find the demographic, technological, governmental and social market trends?