John Armato is a senior partner and creative strategist with Fleishman-Hillard International Communications. He invites browsing, commenting, and subscribing at “Think Inside The Box,” his blog about the creative process, communications and living a life of ideas at

Creativity as a Search for Meaning

Creativity is part of, and not necessarily separate from, our intellectual efforts, explains John Armato in this thought-provoking article about using creativity to make meaning in our lives.