How many ideas should move from selected to implemented?
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Don Snyder, better known as “Don the Idea Guy,” has written a fascinating little e-book entitled, 100 Whats of Creativity.

Don Snyder, better known as “Don the Idea Guy,” has written a fascinating little e-book entitled, 100 Whats of Creativity: One hundred “what-if?” questions to spark your creativity, unmuck your mind and break through your mental blocks.

It’s filled with questions that are calculated to whack your thinking in weird, fresh and unusual directions – and help you to power your way through the creative blocks that may be stifling your thinking. Each page is devoted to a single “What if” question, along with several paragraphs of ancillary what-ifs to help you to apply it to your creative challenge. Examples include:

  • What if… it made noise?
  • What if… it was a candy bar?
  • What if… it had an attitude?
  • What if… your idea had a theme song?

These questions are aimed at helping you to clearly visualize the nature, aspects and elements of your creative challenge – its “personality,” if you will. This is the first step toward generating ideas about it.

What ifs are interspersed with short quotes from Don the Idea Guy, which are designed to encourage you on your creative thinking journey.

100 What Ifs is available as a free download from this website.

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