The Key to Winning in the Attention Economy
The circumstances of 2020 have seen businesses push to increased virtual communication and online offerings. How do you compete in this new attention economy, especially with so much noise?
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The circumstances of 2020 have seen businesses push to increased virtual communication and online offerings. How do you compete in this new attention economy, especially with so much noise?
One of the most significant ways the COVID pandemic impacted work has been to get much more of it done from home. Subscriptions to extra bandwidth and virtual meeting platforms skyrocketed. People’s imaginations and their capacity to make new things happen and change their work habits accelerated overnight.
Crowdsourcing ideas has a number of different virtues: from improving the likelihood that you’ll source disruptive ideas to lowering the overall program costs of running an innovation program… but there are some other cultural benefits to a crowdsourced innovation program.
Users are a hidden ‘front end’ of innovation, highly motivated, prepared to experiment and tolerant of things not working right first time. So it makes sense to try and bring this perspective to bear.
Today, putting customers at the heart of innovation is a no-brainer for most business managers. However, should the innovation process involve all customers or only specific segments? In this article we explore the hurdles of these initiatives and propose a method to select the most relevant customers with whom to innovate.
Innovation takes many forms, and it will likely come from unexpected places in the next normal. Here are 3 ways business leaders can drive innovation regardless of what happens in the world.
Paul Sloane discusses ways to collaborate remotely over Zoom, drawing on inspiration from the musical duo The Postal Service, in this new article.
And what’s changed along the way?
Online ideation and collaboration might be a fairly recent business practice, but the suggestion box concept has been around at least since the 18th century.
Organizational knowledge cannot merely be described as the sum of individual knowledge, but as a systematic combination based on social interactions shared among organizational members.
In this article, we'll look at three ways to engage customers and create products they want to buy right now.