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Have You Done Your Homework? Aspirations, Blessings and Curses of Working Remotely

One of the most significant ways the COVID pandemic impacted work has been to get much more of it done from home. Subscriptions to extra bandwidth and virtual meeting platforms skyrocketed. People’s imaginations and their capacity to make new things happen and change their work habits accelerated overnight.

2021-12-20T12:22:28-08:00October 6th, 2020|Categories: Trend Alert|Tags: , , |

Customer-Centric Innovation? Sure, But With Which Customers?

Today, putting customers at the heart of innovation is a no-brainer for most business managers. However, should the innovation process involve all customers or only specific segments? In this article we explore the hurdles of these initiatives and propose a method to select the most relevant customers with whom to innovate.