Continuing our week of discussion on new directions for innovation David Weiss and Claude Legrand discuss the innovation challenge in an extract from their new book. Innovative Intelligence. Why don't leaders truly lead on innovation?
Even companies that do not invest in design thinking do invest in designing their brand. In a new book, Brand Driven Innovation, Erik Roscam Abbing looks at how brand should be redesigned and how that helps the innovation process.
Erik Roscam Abbing's book ‘Brand Driven Innovation’ describes a new way of thinking about- and practising innovation, driven also by a unique view of the brand. Eric shares the story of how Brand Driven Innovation came into being and what it means for an organisation’s innovation practise.
Collaboration & Co-Creation: New Platforms for Marketing & Innovation, by Gaurav Bhalla, published by Springer, 2011
A new book by Innovation Management contributor Gaurav Bhalla tackles the growing importance of the customer in the innovation process. Paul Hobcraft looks at what it means to collaborate and co-create with customers.
Chesbrough is back with a new book on open innovation, this time extending the open paradigm to services. Paul Hobcraft goes past the sub-title “Rethinking your business to grow and compete in a new era”, in search of the real news.
In this book review Paul Hobcraft looks at "Personality Poker: The Playing Card Tool for Driving High-Performance Teamwork and Innovation" by Stephen M Shapiro.
In this book review Paul Hobcraft looks at “Stoking Your Innovation Bonfire- a Roadmap to a Sustainable Culture of Ingenuity and Purpose” by Braden Kelley, published by Wiley.
In this book review Paul Hobcraft looks at “Service Innovation: How to go from customer needs to breakthrough services,” a book by Lance Bettencourt, published by McGraw-Hill.
In this book review Paul Hobcraft looks at “Reshaping Strategy: Exploring the Content, Process and Context of Strategic Innovation” a book by Marc Sniukas, published at VDM Verlag.
In this week's book review Ellen DiResta looks at The Other Side of Innovation: Solving the Execution Challenge, by Vijay Govindarajan and Chris Trimble, two faculty members from the Tuck School of Business at Dartmouth, published by Harvard Business Review.
In this book review Paul Hobcraft looks at “Seizing the White Space”- Business Model Innovation for Growth and Renewal, a book by Mark. W Johnson, published by Harvard Business Press.
In this book review Paul Hobcraft looks at Business Model Generation- a book written by Alexander Osterwalder & Yves Pigneur, along with 470 co-authors, published in two editions, one self published the other by John Wiley & sons.
In this book review Paul Hobcraft has taken the opportunity to go through Stefan Lindegaard’s book “The Open Innovation Revolution- essentials, roadblocks and leadership skills” published by Wiley.