Almost every innovation manager can recount stories of great ideas, concepts and products that people love and yet they’re never implemented. The business case stacks up and is technically feasible, but finding sponsorship and a budget seems to be impossible. As innovators, we’re often subject to ongoing commercial restrictions. The fastest way to get ideas off the ground is to ensure they’re aligned to the C-Suite agenda in both the short and longer term.
Over the last 5 years, Open Innovation has been evolving quite a lot in the ways it can be defined and implemented. Rather than proposing one more definition or describe one specific way to approach it, here is a set of trends I foresee based on the numbers of projects I have been involved in and the evolution of needs from organizations, would they be major corporations, SMEs or Public Services.
Open innovation crowd sourcing methods, when applied to the right problem, can effectively extend the solution provider search beyond the boundaries of an industry. This article presents the application of a targeted broadcast crowd sourcing method to identify unobvious solution providers for a German chain-drive industry consortium. The majority of solutions submitted through this method were previously unknown to the consortium. This evaluation demonstrates the power of open crowd sourcing to provide solutions from discontinuous industries and how effective crowd sourcing can be in open innovation.
People who sponsor collaborative innovation challenges establish a quid pro quo with the contributors and collaborators who comprise their communities. They agree to “do something” with the ideas that resonate with the community. What might “do something” entail, exactly? In this article innovation architect Doug Collins speaks to sponsor commitment on the back end of innovation, where ideas morph into tests, prototypes, and concepts.
“Innovate or die,” heralds the Digital Age. The wise leader, mindful of the limits of the latter, embraces the practice of collaborative innovation as a way for their organization to pursue the former. Organizations, too, have professional facilitators on staff and on call. Working as an adjunct to the human resources function, they have remained largely absent from the dialogue around the practice. Innovation happens elsewhere.
Organizations big and small have begun to explore the practice of collaborative innovation as a way to increase engagement and to foment a culture of innovation. Let’s say you work for such an organization. What’s the quid pro quo when you find yourself part of the crowd from which wisdom is sought? In this article innovation architect Doug Collins wrestles with questions that you may want to ask the practice sponsors and yourself.
Innovation is often more about combining what is already there than reinventing the wheel in a creative manner. In this article you will learn how to apply solutions from other industries to your problem at hand by using… metaphors. This method I am about to present is called Metaphor Safari and is based on professor Ikujiro Nonaka’s theory on knowledge management.
People who practice collaborative innovation envision a compelling future. They transform their communities, their organizations, and themselves by helping people realize their potential for leadership as they form and evolve ideas. Reality check: effective visionaries use pragmatic tactics to move from point A to B. In this article, innovation architect Doug Collins shares a simple template that practitioners can use to help sponsors of innovation challenges choose where to begin their journey.
In my previous article ‘Establishing the Foundations for a Balanced Innovation Portfolio’ I discussed the important role played by key innovation foundations in the success of a systemized collaborative innovation program. Even though you’re in a less than perfect position, the important step is to recognize the relative strength (or weakness) of each foundation, then put actions in place to improve each one. In this article I'm sharing the experiences of PSA Peugeot Citroën on their first ever collaborative innovation campaign.
The Digital Age disrupts the practices and beliefs that gird the archetypical relationship between advertising agency and client. The Procter & Gamble Companies discarded a relic of the client-agency relationship, the creative brief. They seek more authentic engagement that leads to more compelling campaigns. What possibilities do clients open when they move from exchanging information to engaging in co-creation? What role might the practice of collaborative innovation play in redefining roles between client and agency?
Your organization holds you accountable for the profit or loss of one of its brands, channels, or regions. Maybe you oversee the business as a whole. You have an opportunity to apply collaborative innovation as a means to engage a wide swath of colleagues on resolving a critical business question with you. Should you proceed? If you do proceed, what points should you keep in mind to ensure you make productive use of your time and the time of your community members? In this article, community architect Doug Collins covers the four critical points to consider as the potential business sponsor of an ideation challenge.
The cost of doing innovation is a key factor in enterprise decision making but open innovation and collaborative innovation have a short history – so how do you go about modeling the cost of launching a collaborative or open innovation program? Doug Collins lays out the territory.
GE got their share of the headlines in the innovation community last month. I think it is well deserved as they gave us a very good example on how innovation is shaping up in the corporate world with their Ecomagination Challenge.
For any corporate innovation initiative to succeed, it is important that it is aligned with corporate strategy. Jeffrey Baumgartner shares a simple three step approach to help ensure that this happens and to avoid common pitfalls.