Rob Hoehn

About Rob Hoehn

Rob Hoehn is the co-founder and CEO of IdeaScale : the largest open innovation software platform in the world. Hoehn launched crowdsourcing software as part of the open government initiative and IdeaScale's robust portfolio now includes many other industry notables, such as EA Sports, NBC, NASA, Xerox and many others. Prior to IdeaScale, Hoehn was Vice President of Client Services at Survey Analytics.

Building an Innovative Nonprofit: the Value of Crowdsourcing

Crowdsourcing is often associated with start-ups and blue-chip companies who are trying to innovate, but it has the potential to reach far beyond those with seed money and infinite endowments. The beauty of crowdsourcing is that it is rooted in grassroots fundamentals—an environment that is ideal for non-profit businesses.

What your Definition of Innovation Says about Your Company

In a field centered around fresh, outside-the-box thinking, it is no wonder that there is such a broad range of definitions for the term innovation. Creating a clear-cut definition for the term is critical in shaping the culture of innovation at your organization and will help you determine which resources to allocate to your program.

What are the Key Innovation Challenges?

Innovation has become a business mantra and a word that threatens to lose all meaning every time it’s uttered at another conference or thrown into another book title. But in spite of its omnipresence it continues to be essential – a growing field – and one of the only practices that might save businesses from extinction.

Launch a Four-Week Innovation Program

In-house innovation programs are an emerging phenomenon. Many businesses and government organizations are formalizing processes around the innovation practice in order to keep pace with competition and the rapidly changing expectations of the public.

The One Skill that Innovators Forget

Most innovators cultivate traits like creative risk taking, positive reinforcement and strategic planning. However, there is another branch of innovation in which innovators still require a great deal of training.

3 Reasons Crowdsourcing is Good for Small Businesses

Running a small business is not easy, especially when the small business is just starting out. Any misstep, even well-intentioned, can cause a serious setback. But have no fear! There’s a whole untapped squad of people out there ready to work for you for free! Here are three ways crowdsourcing is good for small businesses.

Launching an Innovation Program: What You Don’t Know

Although innovation programs are becoming more and more embedded within the enterprise, it is still very common to find organizations that are just starting to experiment with formal, continuous innovation programs. Many IdeaScale clients that come to us are quietly launching pilot programs as proof-of-concept initiatives that will confirm innovation value for senior leadership.

Involving the Crowd in Product Development

Even before the term was coined in Wired Magazine in 2006, crowdsourcing was utilized as a way to accomplish goals. The strategy had been used for several hundred years before it was officially given a name, but since being named, crowdsourcing has grown into a huge field, spawning subdivisions of the strategy and being used for a multitude of purposes. Wikipedia is one of the most recognizable and mainstream instances of crowdsourcing, designed to elicit and compile knowledge from the masses. Crowdsourcing has been used in real time to track public transportation and traffic updates with various apps.

5 Reasons Why Your Company Should Innovate

Over the last few years, innovation has become a ubiquitous branding tool. Whether you are a blue-chip company or a local start-up, innovation has entered the everyday lexicon of CEOs and administrative staff. Compared to prior marketing trends, innovation is not a passive buzzword—it is critical to the success of your company.

Who Are the Great Innovators Among Us?

Humans are innately concerned with what makes up the creative inventors among us. We want to know how to cultivate our inner innovator and nurture those qualities that will serve us both as individuals and as employees.

5 Emerging Trends in the Financial Sector

The financial landscape is changing and the crowd is uniquely suited to help banks and other financial institutions solve some of the challenges they face. In this article, we look at five tech trends and how they’re changing how financial institutions interact with their customers.

Why Crowdsourcing is Critical to the Future of Education

Educational institutions have the reputation of being slow-moving behemoths, but this label is undeserved. According to the Organization of Economic Cooperation and Development, the educational sector worldwide is more innovative than it gets credit for.

Do You Know the Seven Stages of Innovation?

At IdeaScale, we define prolific innovators as organizations that have moved more than half of their ideas to the final stage. This doesn’t necessarily mean that every suggested idea became a value-generating, implemented reality. This means that the completed ideas had each been investigated, responded to, and a decision was made to move forward or not. But of course, at least a portion of those completed ideas generate measurable constructive outcomes.

Innovation: Knowing Where to Begin

Let me see if this situation sounds familiar: you’ve promised your boss that you’ll generate at least one percent growth over last year. You’ve been racking your brain with ideas about how to improve your product or develop a new offering or finding new efficiencies which will help your margins, but the few ideas that you’ve come up with haven’t had legs and pages keep coming off the calendar.

The Creativity Delta: How to Come Up with New Ideas

In a study of 5,000 adults in the US, UK, Germany, France, and Japan conducted by Adobe about creativity, they came up with some interesting findings. To begin with, they asked every participant if they felt creativity was valuable to society and two-thirds of the respondents said “yes.” Perhaps even more significantly, 80% of them felt that unlocking creativity was critical to economic growth.