Boris Battistini is a senior research fellow at the Department of Management, Technology, and Economics at ETH Zurich. He was a project leader of the Corporate Venturing Research Initiative with Bain & Company and visiting fellow at Cass Business School. He is a graduate of King’s College London and holds an M.Sc. and an M.Res. in Management from the University of London and a Ph.D. from ETH Zurich.

The Limits of Industry-Centered Strategic Thinking in an Era of Convergence

A decade ago, when purchasing a new cellphone,informed customers would likely choose between Nokia, Ericsson, Motorola, or perhaps even Siemens. Today, youngsters, hipsters, techies and executives alike opt for Apple, Samsung and LG. What happened?