Gianluigi Cuccureddu

GIANLUIGI CUCCUREDDU

Gianluigi CuccuredduGianluigi Cuccureddu, contributing editor, is an experienced writer specializing in innovation, connected business and marketing. He is co-founder of Damarque, an EMEA professional services firm that takes a strategic view and hands-on approach across the entire value chain to help organizations integrate social technologies. To help them drive employee productivity, customer loyalty and better innovation. Damarque acts as trusted advisor to organizations to support and guide them through this transition phase and offers a unique approach and combination of competences.

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Case: Open Innovation in the Biorefinery Industry

Last year I came in contact with the co-founder and advisor of the Biorrefiniria Brasil open innovation community, José Augusto T. R. Tomé. He started an interesting venture within the chemical sector, a venture focused on biorefinery. Read further to learn more about his vibrant innovation community and open innovation in general.

Engagement Is Key to Business Performance: Digital Innovation as Catalyst

Booz&Co wrote in their article “The Social Life of Brands” on Strategy+Business that the value of a brand is linked with the relationships it has with its customers, creating and retaining them. For marketing, its fundamental task is managing these relationships. In a recent research by Gallup the results were striking, a 240 percent boost in performance was achieved when both employees and customers were enaged. This is exactly, in a highly technological driven business environment, digital innovation is the catalyst that improves engagement and provide means to manage relationships better, faster and in a cheaper way though digital.

Open Innovation Also Means Engaging the Inside

An article on the Financial Post website triggered me to write this article. A lot is being written about open innovation and much of them focus on, as the article says “spurring innovation by bringing the outside in”. Why should you engage your employees? They are the beginning of the equation that results in profitability and happy shareholders. Michael Porter said that employees are the major source for a company to increase competence and profits. Take care of your employees, they will take care of your customers and your profits. Open innovation can be the ‘mechanism’ to do so.

Big Data & Digital Technologies Transform Businesses but Lack Capabilities

According to McKinsey’s first annual survey on the topic, most C-level executives say that the three key trends in digital business are big data and analytics, digital marketing and social-media tools, and the use of new delivery platforms such as cloud computing and mobility. These form the strategic priorities at their companies. However, they also report some tough challenges. Nearly half of respondents say their companies’ investments in digital initiatives are too small to deliver on their goals.

IBM CEO Study: Openness by Social Media Is Key Enabler to Organizational Success

According to the IBM CEO study conducted amongst 1,700 CEOs from 64 countries and 18 sectors, Open CEOs' identify openness enabled and supported by social media and technologies, as a major influence on their organization and its success. These organizations perform better because they are utilizing the collective intelligence, are more agile, able to act quickly to gain higher profitability and growth.

Social Media Hardly Utilized For Insights: Competitive Advantages Diminish

The figures are clear, Emailvision’s survey shows that just 6,2% of the marketers are using social media to gain insights into customer preferences. According to a study by the Chartered Institute of Marketing only 20% of marketers use Facebook for market research. This means not fully utilizing the opportunities of social media and their data. Social media can provide an unparalled scale of real-time data, help identify unmediated consumer opinion and competitor perceptions or offer the ability to connect with those 'creative consumers' to co-create the solution with and strategically embed the outside-in perspective in the organization.

2019-04-30T09:35:28-07:00February 17th, 2012|Categories: Blog Archive|Tags: , , , |

DSM’s Innovative Power: Adapting To The Future Through Co-innovation

DSM has recently been in the news twice. One occassion due the launch of an open innovation contest that challenges designers and creative thinkers to develop high-quality sports equipment using the company’s own Arnitel® Eco material. The other occassion because the American ethanol producer POET and DSM announced a joint venture to demonstrate commercial cellulosic bio-ethanol production and license the technology by 2013. On top of this news, Deloitte and VNCI published a report on the state of the chemical industry in the Netherlands where DSM is headquartered.

2019-04-30T09:03:47-07:00February 3rd, 2012|Categories: Blog Archive|Tags: , , , |

Enterprise Social Media Usage Pays Off In Innovation And Knowledge Sharing

This concludes the survey by the Association for Information and Image Management (AIIM), the global community of information professionals, authored by Andrew McAfee, a principal research scientist at the MIT Sloan Center for Digital Business and the AIIM Task Force on Social Business and Innovation.

Open Data Strategy by the EC: “The best way to get value from data is to give it away”

The European Commission (EC) has launched a new open data strategy that will see a vast number of datasets owned by public authorities released to the public. The EC anticipates that the data will see businesses make money from new smart phone apps that may include maps, real-time traffic information or price comparison tools for example. The strategy is expected to boost to the EU's economy by €40 billion each year.

2019-04-29T17:16:53-07:00December 23rd, 2011|Categories: Blog Archive|Tags: , , |

How Social Technologies Transform Organizations

The McKinsey Institute published the results of their fifth annual survey on how organizations use social technologies, it surveyed 4,200 executives to understand the developments and progress throughout the years and benefits of these social technology applications. They are being deployed for the purpose of process enhancements and operations. Secondly they’re being used to find new growth opportunities. Surprisingly, a large percentage of organizations did not maintain the benefits of using social technologies that they had achieved earlier.

Analytics Spur Competitive Advantage and Bottom-up Innovation

Before getting to this stage, 44% of organizations say the primary barriers to enterprise-wide analytics adoption are cultural. IBM Institute for Business Value and MIT Sloan Management review released research based on a survey of more than 4,500 business leaders from more than 120 countries and a variety of industries.

Biomimicry: How Business Solves Problems by Looking to Nature

Sometimes, talking about new ways of approaching business benefits from looking at some of the world's oldest ways of doing business. Biomimicry is a practical methodology to solve problems by looking to nature. Learn more from some examples of biomimicry on social media and co-creation.

2019-04-29T17:29:55-07:00October 21st, 2011|Categories: News, Strategies|Tags: , , , , |

DHL’s Open Innovation Contest And The Quest For Radical Decentralization

DHL Solutions & Innovations (DSI) is aiming to gather ideas and input from academics, politicians, IT experts and others, to further develop their existing concept for City Logistics in a collaborative and innovative way. With several innovations such as the Consolidation Center, the DHL Smart Truck, the Packstation (24/7 Service Point) and other "green" ideas, DHL is at the cutting edge of the market when it comes to urban logistics.

2019-04-29T17:32:13-07:00October 7th, 2011|Categories: Blog Archive|Tags: , |

Joe Pine: Economic Value Creation Through the Experience Economy

The Experience Economy is accelerated by the current global crisis according to Joe Pine. People don’t want more stuff, in this post-growth global economy people start questioning what they really value and that is experiences with others, loved ones, colleagues, friends, etc. There’s more demand for experiences and this will create job opportunities, moreover because commoditized services are being outsourced and offshored.

AT&T Unveils Open Innovation Center – Role of the Consumer?

This week AT&T opened up the third “Foundry” collaborative center in Palo Alto. The other two are situated in Plano, Texas and Israel. The AT&T Foundries are fast-paced and collaborative environments where AT&T and technology providers team with developers to deliver the latest applications and services to customers more quickly than ever before. By doing so, it increases velocity and a broader range of innovation three times faster.

2019-04-29T17:36:23-07:00September 23rd, 2011|Categories: Blog Archive|