GIANLUIGI CUCCUREDDU

Gianluigi CuccuredduGianluigi Cuccureddu, contributing editor, is an experienced writer specializing in innovation, connected business and marketing. He is co-founder of Damarque, an EMEA professional services firm that takes a strategic view and hands-on approach across the entire value chain to help organizations integrate social technologies. To help them drive employee productivity, customer loyalty and better innovation. Damarque acts as trusted advisor to organizations to support and guide them through this transition phase and offers a unique approach and combination of competences.

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Social Media Reinforce the Competitive and Innovative Abilities

Last week, the Dutch Financial Times reported that the Netherlands moved up to the seventh place in the yearly competitiveness index by the World Economic Forum (WEF). To close the gap with the top five, social innovation needs to be tackled. Not only raising R&D budgets, but also better innovation management and work smarter.

Coca Cola Is Accelerating Its Social Maturity

Coca Cola is taking its Social Media efforts one step further. The brand is going to hire an agency that will mine Social Media data to understand what customers are saying about the brand and looking for. It’s an attempt to consistently understand the Social Web and benefit from it for the different brands, supply chains and so on.

2019-10-15T15:08:22-07:00September 2nd, 2011|Categories: News|Tags: , , , , , |

Lincoln’s Crowdsourcing: Allowing Consumers to be Designers

At the Pebble Beach, Calif. Concours D'Elegance Ford Motor’s Lincoln brand introduced a new tool “Virtual Voice of the Customer” to test design concepts on consumers. Lincoln asked attendees of the classic car show Aug. 20-21 to look at three design concepts based on vehicles from the '60s, '70s and '80s.

2019-10-15T15:08:23-07:00August 26th, 2011|Categories: News, Open Innovation|Tags: , , , , |
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