Nilofer Merchant

NILOFER MERCHANT

Merchant has gone from admin to CEO to Corporate Director of a NASDAQ-traded company along her 20-year career. She is called the “Jane Bond of Innovation”. Her latest book, 11 Rules for Creating Value in the #SocialEra, Harvard Business Review Press, was named by Fast Company as a 2012 Best Business Book.This article is excerpted with permission from that book.

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