Robert Brands

ROBERT BRANDS

Robert F. Brands is President and founder of Brands & Company, LLC. Having gained hands-on experience in bringing innovationto market, creating and improving the necessary product development processes and needed culture, he delivered and exceeded to bring “at least one new product per year to market” resulting in double digit profitable growth and shareholder value.

Robert is the founder of Innovation Coach.com, he is an innovation speaker and the author of “Robert’s Rules of Innovation, a 10-Step Program for Corporate Survival” with Martin Kleinman published March, 2010 by Wiley. The book contains assessment tools, tips, in depth chapters on the importance of Intellectual Property, working with multinational teams and more. For more information on New Product Development Process or any of the other imperatives please visit RobertsRules ofInnovation.com.

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If Ideas are the Seeds of Innovation…

Innovation is a product of human activity. Innovation keeps life interesting, yet it begins first, with ideation: the creation of a new thought or idea. In the following article, innovation practitioner Robert Brands shares a few idea management tips to help companies get back to the business of ideation.

2019-04-30T06:28:59-07:00January 21st, 2013|Categories: Enabling Factors, Idea Management|Tags: , , , , |

All Successful Innovation Needs a Champion and Ownership

This is the forth part in a series of articles that take the need of innovation under the loop and share some of the imperatives, must haves if you will, to create and sustain “NEW” in business or organizations. This article focuses on the need for ownership, as all successful innovations need a champion within the organization.

The Need for a New Product Development Process

This is the third part in a series of articles that take the need of innovation under the loop and share some of the imperatives, must haves if you will, to create and sustain “NEW” in business or organizations. This article focuses on the new product developing process.

Innovate to Thrive – No Risk …No Innovation

Part two in a series of articles by Robert Brands discusses the need and importance of taking risks to achieve successful innovations. Since the high failure rate, organizations pursuing the practice of Innovation must have a tolerance for failure. The material is based on 25 years of hands on experience in the innovation space and the recently published book “Robert's Rules of innovation”.

Innovate to Thrive –The Importance of Inspiration

This is the first in a series of articles that take the need of Innovation under the loop and share some of the imperatives, must have’s if you will, to create and sustain “NEW” in business or organizations. The material is based on 25 years of hands on experience in the innovation space and the recently published book “Robert's rule of innovation”.