Robert Tucker

ROBERT TUCKER

Robert Tucker is president of The Innovation Resource, an innovation consulting firm based in Santa Barbara, Calif. A frequent keynote speaker at conferences, he is the author of “Driving Growth Through Innovation: How Leading Firms Are Transforming Their Futures.” For more articles by Robert Tucker, please visit his Web site at www.innovationresource.com.

Stepping off the Hamster Wheel: How to Stay Creative even When You’re Insanely Busy

At precisely the time when leaders need creative managers, we're all so overworked that we don't even have time to think. Here are some tips to help you counteract the forces of 'mass distraction' and cultivate your creativity.

Effective Idea Selection is Critical to Systematic Innovation

In many companies there is no obvious strategy for selecting or even evaluating ideas. According to author Robert B. Tucker, a clear set of criteria for screening ideas and having properly-trained people on the selection team is critical to systematic innovation.

Presenting Innovation in a Way That Gets to ‘Yes’

As the global economy has improved and CEOs get past their hunker down/cut costs/survival mentality, the question of how to drive growth begins to dog them. But getting senior management to take action on innovation often needs a catalyst, and a solid strategy for getting them to say "yes" to innovation.

Seven Strategies for Generating Business Ideas

How do organizations come up with new ideas? And how do they use those ideas to create successful new products, services, businesses, and solutions? Author Robert Tucker outlines seven proven strategies for unearthing breakthrough business innovations.

Sparking Growth Systematically: How to Turn Innovation into a Discipline

The long-term benefits that come from game-changing breakthroughs require work: unconventional methods of seeking out the unmet and unarticulated needs of customers, faster prototyping of ideas, new ways of funding ventures, and compensation systems that provide incentives to increase the revenue from new products and services. Author Robert Tucker explains three ways in which successful companies have overhauled their innovation processes.

Innovation Vanguard Firms Show the Way to Beating the Downturn

Could the current economic downturn actually be sparking an upturn in innovation? I see subtle signs of that happening. Anemic corporate growth, the bursting of the bubble economy, and the merger hangover are creating a unique, one-time opportunity for those of us who are advocates for and practitioners of systematic innovation.