Sanda Berar

SANDA BERAR

Dr. Sanda Berar has over 15 years of experience in high-tech industry and holds a PhD in Economics and an MSc in Computer Engineering. She is presently with Nokia in Helsinki, heading the software department in a product unit. Previously, Sanda had worked in several high-tech companies in Romania. Between 1994-2000, she was a lecturer at Babes-Bolyai University, Romania. She also holds an honoree research fellow title with the University of Aberdeen, Business School, where she is involved in studies related to NPD.

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Best Practices and Common Pitfalls Associated with Suppliers Involvement in NPD

Involving suppliers in new product development provides organizations with a range of benefits, including shorter development time, better quality products, and lower cost of development. In this new in-depth article Dr Sanda Berar delves deeper into some of the best practices and the most common pitfalls associated with suppliers’ involvement in NPD.