Dr. Sanda Berar has over 15 years of experience in high-tech industry and holds a PhD in Economics and an MSc in Computer Engineering. She is presently with Nokia in Helsinki, heading the software department in a product unit. Previously, Sanda had worked in several high-tech companies in Romania. Between 1994-2000, she was a lecturer at Babes-Bolyai University, Romania. She also holds an honoree research fellow title with the University of Aberdeen, Business School, where she is involved in studies related to NPD.