Sheila Moorcroft

SHEILA MOORCROFT

Sheila Moorcroft has over 20 years experience helping clients capitalise on change – identifying changes in their business environment, assessing the implications and responding effectively to them. As Research Director at Shaping Tomorrow she has completed many futures projects on topics as diverse as health care, telecommunications, innovation management, and premium products for clients in the public and private sectors. Sheila also writes a weekly Trend Alert to highlight changes that might affect a wide range of organisations.

www.ShapingTomorrow.com

Drones To Deliver and Rescue

Drones have until now been primarily used for military purposes and while they are extraordinarily accurate on one level, all too often there are innocent deaths. Drones are however moving into other sectors – rescue and delivery so far. They could revolutionise the cost base of deliveries to remote regions, not to mention search and rescue services.

Ideascale2020-04-01T11:50:15-07:00November 29th, 2013|Categories: News, Trend Alert|Tags: delivery services, disaster relief, drones, emergency relief, privacy, service industry, Technology|

Synthetic Biology Begins To Deliver

Synthetic biology moves us from reading to writing DNA, allowing us to design biological systems from scratch for any number of applications. Its capabilities are becoming clearer, its first products and processes emerging. Synthetic biology’s reach already extends from reducing our dependence on oil to transforming how we develop medicines and food crops. It is being heralded as the next big thing; whether it fulfils that expectation remains to be seen. It will require collaboration and multi-disciplinary approaches to development, application and regulation. Interesting times ahead!

Ideascale2019-10-15T15:13:25-07:00May 17th, 2013|Categories: Enabling Factors, News, Trend Alert|Tags: chemical industry, energy, environment, food & beverage, IoT, medical innovation, synthetic biology|

Pain and the power of distraction

Chronic pain affects millions of people’s lives; millions more have operations every year, needing anaesthetics and pain relief. New approaches to managing pain ranging from watching films during operations to playing with inflated rubber gloves or virtual reality games are proving powerful tools in managing pain. While drug companies may face a challenge to their markets, patients could benefit, suffering fewer adverse side effects and healing better; and health care services may be able to reduce costs. Opportunities for home based approaches may also grow.

Ideascale2019-10-15T15:13:31-07:00May 2nd, 2013|Categories: Trend Alert|Tags: chronic pain, innovation, medical innovation, R&D|

Ocean Mining – a race to the bottom

The blue economy, the term ascribed to a wide range of activities such as fishing, shipping, coastal tourism, energy, cable laying and mining, presents huge opportunities. Estimates of the current value vary from $6-$21trillion; a recent study put the value added arising from the EU opportunity alone at €500 billion, rising to €600 billion by 2020. Investment is growing, but also environmental concern. Deep sea mining is at present a small but increasingly significant element of that economy.

Ideascale2019-10-15T15:13:35-07:00April 17th, 2013|Categories: News, Trend Alert|Tags: ocean mining, sustainability, trend, trends|

SoLoMo – Capturing Hyper-connected Consumers

2013 has been heralded as the year of SoLoMo – Social, Local, Mobile – really takes off. SoLoMo could bring a revolution in retailing, marketing, consumer research, public relations - to name a few, as it becomes the ultimate loyalty card, direct mailshot, secret shopper, and feedback loop. Companies will need to be more agile, able to provide real-time relevance to hyper-connected consumers.

Ideascale2019-10-15T15:13:40-07:00March 27th, 2013|Categories: Blog Archive|Tags: solomo, trends|

Sitting – a not so New Health Risk

Concern about how long we spend sitting is rising: new research indicates that it may be a greater health risk than smoking. Mobile technologies are also changing how we sit - badly is the answer, with new pains and problems. New lifestyles, work patterns and designs needed.

Ideascale2019-10-15T15:13:42-07:00March 20th, 2013|Categories: News, Trend Alert|Tags: health risk, healthcare, office design, trends|

Mobilising Africa

Africa is growing – economically, in terms of population, and more importantly in terms of investment and market opportunities. Investments in internet and mobile technologies are critical to enabling that growth and these are growing too. Some are also suggesting that Africa could leapfrog other markets and jump straight to the cognitive computing era, enabled by the latest technologies and rapid expansion of big data, which would be a real game changer not just in Africa, but world-wide.

Ideascale2021-12-05T09:40:50-08:00February 27th, 2013|Categories: Trend Alert|Tags: africa, big data, developing markets, emerging economies, emerging markets, mobile, Technology, trends|

Wearable Technology – From Geek to Chic?

Wearable technology – smart watches and smart glasses especially, but others too – are being touted as the next big thing. And the race is well and truly on with giants such as Apple and Google entering the field but also smaller companies such as Pebble and mc10. The challenge will be to overcome the geek image much wearable technology has had until now and make us ‘want’ another device. Specialist applications may indicate the way forward at first, especially in sport and health.

Ideascale2021-12-05T09:40:27-08:00February 20th, 2013|Categories: News, Trend Alert|Tags: smart watches, Technology, trend, trends, wearable technology|

Pet Power

Growing numbers of pets world-wide, and an increasing willingness among their owners to spend large sums of money on them, present significant opportunities. However, there are also growing concerns about health risks to humans and the need to monitor pets more effectively. Pet owners may be willing to help.

Ideascale2021-12-05T09:33:14-08:00January 30th, 2013|Categories: Trend Alert|Tags: pets, trend, trends|

Crowdsourcing Government?

Governments could be described as the largest and longest running crowd-funding schemes in existence. Sadly, whereas crowd-funding is seen as innovative, flexible, responsive, bottom up, transparent, enabling – among other things; governments would be hard pushed to receive similar accolades. However, times are changing and governments are beginning to adopt some of the characteristics of crowd-funding and crowdsourcing. But there is a long way to go.

Ideascale2021-12-05T09:22:49-08:00January 9th, 2013|Categories: News, Trend Alert|Tags: Crowdsourcing, government, public sector innovation, transparency, trend|

All in the Numbers?

Big data is a hot topic in the business press. Its promise of greater insights and efficiency, improved innovation and competiveness, not to mention income streams for the providers of data analytics tools are a rich source of discussion. Several recent developments indicate the power of using data analysis and statistics effectively to reach conclusions, and we almost certainly ‘ain’t seen nothing yet’ as big data techniques emerge. However, statistics do not necessarily tell the whole story and are open to radically different interpretations. That said, the power of numbers and modelling is rising.

Ideascale2021-12-05T09:12:29-08:00December 4th, 2012|Categories: Trend Alert|Tags: analytics, big data, efficiency, model, statistics, trend, trends|

The Power of Art in Place

Major catastrophic events aside, we are and will continue to be an urban planet; by 2030 60% of us will live in cities. Ensuring that those cities are economically successful, liveable and functional will enhance human health and wellbeing; pleasant places is becoming a focus of research, technological investment and policy discussions on a grand scale. Art and artistic endeavour in all its guises, from major public works to small scale neighbourhood schemes, will also have a major role to play in creating attractive places and economic vitality.

Ideascale2021-12-05T09:09:13-08:00November 21st, 2012|Categories: Trend Alert|Tags: art, community, trend, trends, urban development, urban spaces|

Chinese Consumers to the Rescue

Between now and 2020, Chinese consumers will become the main driver of China’s economy, and probably also the global economy. The opportunities are enormous, worth billions of dollars as per capita incomes treble, and disposable income tops $10 billion per year. Meeting Chinese consumers’ needs is perhaps one of the greatest opportunities ever; it is also one of the greatest challenges, if we are not to deplete the planet disastrously; nor create debt fuelled bubbles, or high inflation.

Ideascale2021-12-05T08:41:39-08:00October 31st, 2012|Categories: News, Trend Alert|Tags: china, consumer, economic trends, economy, trend|

Technology Helping to Prevent Falls

Embedded intelligence and sensors are set to revolutionise many aspects of healthcare and support for older people. Some of those technologies, which are wearable, ingestible, responsive and communicative, herald significant changes and benefits ahead, and could reduce the growing costs of falls among older people.

Ideascale2021-12-05T08:27:21-08:00October 10th, 2012|Categories: News, Trend Alert|Tags: healthcare, istopfalls, smartpills, Technology, trend|

Halal Products – Burgeoning Growth Ahead

The race is on to take advantage of the $2 trillion (and rising) market opportunity represented by the global Muslim population, many of whom are young, well educated, fashion conscious and tech savvy.

Ideascale2019-10-15T15:11:32-07:00September 5th, 2012|Categories: Trend Alert|Tags: halal, muslim, Product Development, trend, trends|