SUSAN BESEMER
Susan Besemer, Ph.D. is a research psychologist and the founder of ideafusion. Since the early 1980s she has been studying the characteristics of creative products through Creative Product Analysis, both in the U.S. and in Norway.
Creativity, overalls, and hard work
People who are successful inventors do have lots of ideas. But also they realize that ideas are a dime a dozen, and that in addition to the inspiration, a lot of good, plain hard work is required to bring an idea from start to finish, explains Susan Besemer.