Understanding Audience

Knowing who your company or entity is communicating to, understanding who is impacted by your idea, finding out best practices in sourcing ideas and process improvements from your audience

How To Effectively Deal With Unhappy Clients

No matter what the nature of your business is, you will inevitably encounter unhappy clients. Whether this is because it’s the fault of the company or something that couldn’t have been prevented – your first priority needs to be solving the problem.

Tech That’s Transforming Consumerism for the Better

Consumerism is already undergoing some big changes, and there will likely be even more as technology asserts itself as a dominant presence. But how exactly will these up-and-coming technologies impact manufacturers, retailers and, of course, modern shoppers?

3 Unique Ways to Improve the Online Engagement of Your Business

There is nothing innovative about understanding the need to increase your online presence for a more successful marketing campaign. Where the innovation lies, however, is in the methods you use to engage your audience and drive traffic to your business’ website.

2019-11-28T09:12:26-08:00December 19th, 2018|Categories: Strategies|Tags: , , , , , |

How Customer Experience Affects a Company’s Revenue

Customer experience is perhaps the single most valuable and emphasized component of business operations. Both B2B and B2C companies greatly value the concept of creating exceptional customer experience as the bottom line of achieving revenue growth.

5 Things that Are Slowing Most SMBs Down

On your path towards success, your business will encounter numerous bumps, however, some of these problems tend to hold your business more than others. Most of the time, the entrepreneurs behind these SMBs are first-timers, which means that they lack the necessary experience to recognize the gravity of the situation in the given moment.

6 Mistakes to Avoid When Creating a Social Media Conversion System

Many people create social media profiles, and then simply leave them online, not particularly performing or contributing to business at all. Social media can be considered a necessary, if not a little meaningless, use of time and resources, but the people who think this way are often missing out on the amazing conversion rates that social media can offer when used properly.

AI and Customer Experience: Will the Marriage Work?

Artificial Intelligence, like other digital transformations, have been commemorated in the field of customer experience for many years. However, it’s now the rage and this technology has been touching the sky. Today, the AI technology with its potential to mimic the human interactions have been so widely embraced by both the customers and brands that there’s no denying the fact that the AI in customer experience marriage will definitely work.

2019-10-15T15:28:33-07:00September 6th, 2018|Categories: Strategies|Tags: , , , , |

What’s New in Social Media Marketing

Social media marketing has become increasingly popular over the past few years. No wonder this is so when approximately 2.5 billion people use social networks on a daily basis. Facebook is still the most popular social media platform, despite its recent Cambridge Analytica Scandal, with more than 1.45 billion unique daily visitors.

Strengthening Your Intra- and Inter-Department Partnership – The Welcome Side Effect of Design Thinking

Imagine a world where customer service, procurement, marketing, finance, operations, human resources, and sales can truly help each other and work together, instead of stepping on each others’ toes and pointing fingers. A world where all parts of the organizations work together with a shared sense of purpose, no matter how different their cultures, processes, and systems, have been in the past.

Want to Drive Innovation? Talk to Your Customers

The customer is always right. The timeless aphorism holds truer now than it ever did before, as the customer truly drives the ever-changing trends and shapes the industry, with companies battling each other to stay relevant in the hearts and minds of their devoted audience.

How Can Personalization Improve Your Business Impact?

If there’s one mistake that marketers keep repeating, it is treating their customer base as a demographic instead of as a group of individuals. With this in mind, it comes as no surprise that personalizing your message increases your engagement rate while personalizing your brand as a whole tends to give your customer loyalty a boost.

Defining and Demystifying Retail Experience Futures

It's that time of year, following the holiday excess many of our waistlines are looking a little fuller and our email inboxes are full of newsletters, including 2018 predictions and the key trends to consider.