Knowing who your company or entity is communicating to, understanding who is impacted by your idea, finding out best practices in sourcing ideas and process improvements from your audience

Five Visible and Invisible Forces Behind Digital Innovation

Innovation is what leads to differentiation. There need to be both “hard” and “soft,” visible and invisible forces to drive the success of innovation management.

Resist The Urge To Shortcut Stages in Design Thinking

To stay relevant in the digital era, most companies are considering design thinking, but continue to be immersed in a “Build it, and they will come” mindset. Often, due to a sense of urgency to play catch-up or disrupt the market, they skip empathy and define stages of design thinking and jump to ideation and build a prototype of the new solution.

2019-11-28T09:13:59-08:00March 3rd, 2019|Categories: Strategies|Tags: , |

How Innovations in Web Development Shape Online Exposure for Small Businesses

At the core of every successful business lies innovation. This innovation, however, doesn’t always have to be of internal nature in the form of a new product or an upgraded service in order to have a spectacular effect on your brand’s success.

How To Effectively Deal With Unhappy Clients

No matter what the nature of your business is, you will inevitably encounter unhappy clients. Whether this is because it’s the fault of the company or something that couldn’t have been prevented – your first priority needs to be solving the problem.

Tech That’s Transforming Consumerism for the Better

Consumerism is already undergoing some big changes, and there will likely be even more as technology asserts itself as a dominant presence. But how exactly will these up-and-coming technologies impact manufacturers, retailers and, of course, modern shoppers?

3 Unique Ways to Improve the Online Engagement of Your Business

There is nothing innovative about understanding the need to increase your online presence for a more successful marketing campaign. Where the innovation lies, however, is in the methods you use to engage your audience and drive traffic to your business’ website.

2019-11-28T09:12:26-08:00December 19th, 2018|Categories: Strategies|Tags: , , , , , |

How Customer Experience Affects a Company’s Revenue

Customer experience is perhaps the single most valuable and emphasized component of business operations. Both B2B and B2C companies greatly value the concept of creating exceptional customer experience as the bottom line of achieving revenue growth.

5 Things that Are Slowing Most SMBs Down

On your path towards success, your business will encounter numerous bumps, however, some of these problems tend to hold your business more than others. Most of the time, the entrepreneurs behind these SMBs are first-timers, which means that they lack the necessary experience to recognize the gravity of the situation in the given moment.

6 Mistakes to Avoid When Creating a Social Media Conversion System

Many people create social media profiles, and then simply leave them online, not particularly performing or contributing to business at all. Social media can be considered a necessary, if not a little meaningless, use of time and resources, but the people who think this way are often missing out on the amazing conversion rates that social media can offer when used properly.

AI and Customer Experience: Will the Marriage Work?

Artificial Intelligence, like other digital transformations, have been commemorated in the field of customer experience for many years. However, it’s now the rage and this technology has been touching the sky. Today, the AI technology with its potential to mimic the human interactions have been so widely embraced by both the customers and brands that there’s no denying the fact that the AI in customer experience marriage will definitely work.

2019-10-15T15:28:33-07:00September 6th, 2018|Categories: Strategies|Tags: , , , , |

What’s New in Social Media Marketing

Social media marketing has become increasingly popular over the past few years. No wonder this is so when approximately 2.5 billion people use social networks on a daily basis. Facebook is still the most popular social media platform, despite its recent Cambridge Analytica Scandal, with more than 1.45 billion unique daily visitors.

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