Understanding Audience

Knowing who your company or entity is communicating to, understanding who is impacted by your idea, finding out best practices in sourcing ideas and process improvements from your audience

Convincing SMEs that Innovation Management Matters

SMEs are perceived as the back-bone of most economies in Europe. Therefore, a lot of programs have been launched to support their growth. Over the past years, offering innovation support has become popular, complementing the well-known start-up financing and technology transfer programs. Despite the above, there is a level of dissatisfaction regarding the impact of these services.

Ideascale2021-12-05T09:40:33-08:00February 25th, 2013|Categories: Support for SMEs|Tags: B2B, benchmark study, business development, europe, innovation management consulting, SME, smes|

6 Mega-forces of Change that Affect Innovation

Today, there are six essential forces that are driving the changes that are occurring across much of today’s world. While these may not be the most pressing issues for your company, chances are that some combination of them will have a significant influence on your situation, on the strategic choices you make and thus on your approach to innovation.

Ideascale2021-12-05T09:12:27-08:00November 28th, 2012|Categories: News, Strategies, Support for SMEs, Trend Alert|Tags: 24-hour news cycle, acceleration, business development, Business Model Innovation, business strategy, business trends, Change Management, commoditization, Competition, digital innovation, digital revolution, digitization, enterprise innovation, global business trends, global market, global markets, global trends, globalization, information distribution, innovation trends, manufacturing, outsourcing, social media, speed of innovation, wikileaks|

The Dynamic Duo of Innovation: Ethnography and Big Data

The combination of Big Data and ethnographics can be a potent toolset for uncovering innovation opportunities, as a growing number researchers are discovering.

Ideascale2021-12-05T09:12:14-08:00November 28th, 2012|Categories: Trend Alert|Tags: algorithms, analytics, big data, confirmation bias, consumer trends, customer challenge, data analysis, data sets, databases, demographics, dirty data, enterprise innovation, ethnography, focus groups, marketing, pain points, problem identification, Problem Solving, product assessment, Product Development, product research, sociology, statistical analysis, trends|

Engagement Is Key to Business Performance: Digital Innovation as Catalyst

Booz&Co wrote in their article “The Social Life of Brands” on Strategy+Business that the value of a brand is linked with the relationships it has with its customers, creating and retaining them. For marketing, its fundamental task is managing these relationships. In a recent research by Gallup the results were striking, a 240 percent boost in performance was achieved when both employees and customers were enaged. This is exactly, in a highly technological driven business environment, digital innovation is the catalyst that improves engagement and provide means to manage relationships better, faster and in a cheaper way though digital.

Ideascale2021-12-05T09:09:21-08:00November 23rd, 2012|Categories: News|Tags: automotive industry, branding, case study, Competition, competitiveness, customer engagement, customer experience, customer experience management, data analysis, digital era, digital innovation, digital platform, Employee Engagement, feedback, in-depth article, marketing, marketing campaign, social media, Volvo|

Customer Integration in B2B Open Innovation

Today, almost any B2B firm claims to be “customer-oriented”. However, only few firms have a rigorous and stringent system that integrates the “best” (B2B) customers into its innovation process – where “best” in this context is measured not by volume of sales but by contribution to the firm’s innovation. A lot of insight has been generated on how to engage consumers in the innovation process. There is also a growing body of knowledge about how to innovate openly on the R&D side of the innovation process. But little has been written up so far about how to systematically integrate B2B customers in the firm’s Open Innovation system. innovation-3’s Frank Mattes closes this gap by sharing some insights.

Ideascale2019-11-28T09:23:30-08:00November 12th, 2012|Categories: Collaborative Innovation, Open Innovation, Strategies|Tags: B2B, Best Practices, concept validator, crowdfunding, Crowdsourcing, customer engagement, customer integration, customer involvement, data, in-depth article, Innovation Management, Innovation Strategy, knowledge transfer, lead user, Open Innovation, Product Development, R&D|

Accurately Reading Open Innovation Tea Leaves

There are two basic types of open innovation missions sponsored by technology seekers: Nice to Find Soon (NFS) and Must Find Now (MFN). Given the vast difference in success probabilities between them, how can a would-be technology provider distinguish between them? After all, the technology seeker isn't going to label them as such.

Ideascale2021-12-05T08:27:06-08:00September 29th, 2012|Categories: Trend Alert|Tags: innovation trends, rejection|

Managing your Brand by Uncovering Key Points of Inspiration

You’re the leading branded FMCG player in your market. You are a well-known and respected company with a long heritage of consistently outperforming other major brands. Yet, despite this heritage, you are underperforming in one market segment that is showing strong growth. Bryan Urbick explores how to capture share of a lucrative and growing market.

Ideascale2021-12-05T08:21:48-08:00September 24th, 2012|Categories: Strategies|Tags: brand loyalty, branding, Business Model Innovation, company growth, consumer experience, customer research, inspiration, marketing, portfolio management|

The Dawn of the Innovators

It's time for innovation leaders to get out of 'zombie mode' and claim a strategic position in their organizations.

Ideascale2021-12-05T08:18:03-08:00September 3rd, 2012|Categories: Strategies|Tags: cost reduction, disruptive innovation, Innovation Strategy, reinvention, strategic innovation, sustainability, uncertainty|

Happiness, Meaning & Innovation

Can an organization be too customer oriented? What are the consequences of letting short term requirements of existing customers cannibalize the exploration of your own an agenda? How can a sense of meaning be reinstalled in disillusioned development organizations? Read Susanna's latest blog post to find out.

Ideascale2021-12-03T14:44:36-08:00August 28th, 2012|Categories: Idea Management, Innovation Psychology|Tags: accountability, company culture, Creativity, customer satisfaction, development, Employee Engagement, employee satisfaction, happiness, Product Development, sales|

The Perils and Possibilities of of Crowdfunding

Just because you can create a crowdfunding campaign for your next Big Idea doesn't mean you should, as book author Glenn Fleishman recently discovered.

Ideascale2021-12-03T14:44:09-08:00August 14th, 2012|Categories: Collaborative Innovation, Interview, Strategies|Tags: budget, crowdfunding, fundraising, lessons learned, product ideation, strategy|

Open Innovation: Beiersdorf’s Intimate Approach to External Partnerships

Michael Fruhling rececently spoke with Dr. Horst Wenck, Beiersdorf's Corporate VP of R+D, about his company's approach to open innovation. One key is its OI web portal, which carefully cultivates a qualified set of external partners. Once a relationship is established, Beiersdorf forms a 'project house,' where qualified partners are deeply immersed in its current technical needs and challenges and the corporate intelligence it has gathered to support its OI priorities.

Ideascale2021-12-03T11:31:01-08:00July 17th, 2012|Categories: Collaborative Innovation, Open Innovation|Tags: intellectual property, IP, IP & patent, Open Innovation, R&D, research and development, strategic partnership|

Re-envisioning Client-Agency Engagement through Collaborative Innovation

The Digital Age disrupts the practices and beliefs that gird the archetypical relationship between advertising agency and client. The Procter & Gamble Companies discarded a relic of the client-agency relationship, the creative brief. They seek more authentic engagement that leads to more compelling campaigns. What possibilities do clients open when they move from exchanging information to engaging in co-creation? What role might the practice of collaborative innovation play in redefining roles between client and agency?

Ideascale2021-12-03T11:28:18-08:00July 10th, 2012|Categories: Collaborative Innovation|Tags: asking questions, case study, co-creation, collaborative engagement, collaborative innovation, Crowdsourcing, customer engagement, customer research, customer support, innovation challenge, marketing, power users, reframing questions|

Finding Your D. Money: the Three C’s of Critical Question, Community & Commitment

We prize our time. People who practice collaborative innovation know they cannot monopolize the waking hours of their sponsors and communities. In this article innovation architect Doug Collins explores the three C’s of critical question, community, and commitment. Practitioners raise the odds that everyone involved in collaborative innovation will view their time as well spent when they help sponsors address the three C's in authentic ways.

Ideascale2021-12-03T11:27:52-08:00June 26th, 2012|Categories: Collaborative Innovation|Tags: asking questions, audience research, Best Practices, campaign team, care study, co-creation, collaborative innovation, commitment, community, innovation campaign|

Using Strategic Intelligence Platforms to Advance Innovation

Leaders need to develop a ‘habit of knowledgeability,’ according to Haydn Shaughnessy, who has written extensively on change and innovation for Forbes, WSJ, InnovationManagement and HBR, among other noteworthy publications. In this article, Harun Asad expands on this notion and suggests how to build and implement a strategic intelligence platform that facilitates advancing innovation.

Ideascale2021-12-03T11:21:09-08:00June 13th, 2012|Categories: Enabling Factors|Tags: analytics, audience research, big data, digital platform, knowledge transfer, long term planning, market intelligence, portfolio management, service industry, strategic intelligence, strategic intelligence platform, strategic thinking, strategy|

Every Day Innovation: Where Have you Experienced it?

Innovation can comes from every corner of every day life: the last great novel you read; the cereal package that was easy to open; the microwave dinner that didn't suck; the next use of air and balls from Dyson; the machine that made your coffee; the noteworthy car rental experience in Indianapolis. What recent experiences inspired you?

Ideascale2021-12-03T11:21:04-08:00June 12th, 2012|Categories: Uncategorized|Tags: big tech ideas, experiences, innovation, inspiration, macro economic, micro economic, patterns, Technology|