In this interview, Dr. Alexander Osterwalder, Author and Co-Founder of Strategyzer, discusses what he believes to be the essential success factors of innovation and why his Business Model Canvas has become such a popular tool for organisations today.
Are we still stuck in the innovation processes of the last century? On this week’s episode, Alexander Osterwalder looks at some of the fundamental problems in industries such as banking or pharmaceuticals and why the value propositions of today are not very satisfying for customers. Alex explains why the time has come to create new organizational structures and add a space where new business models and new value propositions can thrive.
InnovationManagement spoke to Alexander Osterwalder, sought-after author, speaker, workshop facilitator and adviser on the topic of business model design and innovation. Find out more about his views on innovation management, what projects he is currently working on, and why big organizations should enable their creative innovators.
