Advancements in technology are the main cause of disruption across various industries these days. Technology brings numerous benefits and various opportunities for businesses. However, adopting and adjusting to new tech can oftentimes be quite challenging.
A few years ago, big data was a brand new frontier for businesses, and few could afford to leverage the technology on a large scale. Today, it’s much more accessible for companies of all sizes, and the field of big data has begun to mature.
The Information Age has made way for several innovations across the business world. While the business industry—much like the American educational system—has been slow to the uptake of implementing technological advancements into their marketing and planning strategies, the 2020s herald a new age for the use of data and technological advancement in companies big and small. 2019 is a fantastic transition year for learning how to use big data in a big way.
What is information management when compared to computer science? The real difference is in application. While computer scientists are focused on science, mathematics, and a technical approach to computing, information systems is more focused on individual and organizational development. This typically involves using the programming created by computer scientists.
Measuring innovation is one of the most ambiguous tasks when engaging in innovation management. Because of the complex nature of innovation, finding the right metrics is far from being simple.
Innovation requires collaboration, but collaboration is stuck in a rut. Data science can help us climb out. It can increase the scale, the intentionality, and the nuance of how we collaborate. With the right data and algorithms, we can set our teams up to do something innovative.
Artificial intelligence or AI is an area in computer science whose primary objective is to create machines that reflect human activities such as reasoning and cognitive abilities. Chronic illnesses can nowadays be treated professionally using AI within a shorter period. It is made achievable through the use of Artificial Intelligence (AI).
Disruptive database technologies have mandated retailers to innovate to keep up with market trends and competition. While this may seem costly, it's the only way businesses can stay relevant. Project managers are expecting a higher return and lower costs on technology projects.
If there’s one mistake that marketers keep repeating, it is treating their customer base as a demographic instead of as a group of individuals. With this in mind, it comes as no surprise that personalizing your message increases your engagement rate while personalizing your brand as a whole tends to give your customer loyalty a boost.
Anyone who is managing their innovation program with innovation software is generally amassing a wealth of data. Many people are looking at that data on an individual idea-level, but it’s actually possible to start looking at that data and identifying new themes, trends, or topics that will inform your strategy in the coming years by grouping that information on tags, text analysis, and more. It can be a trend early-warning system if you pay attention to it.
The global technological advancement has been ongoing for many decades now. The ability to generate big data by companies concerning their clientele and customers is an opportunity that to exploit and transform into huge returns on paydays. Venturing into data analytics can form a source of income for many more people globally as big data continues to get more use.
B2B, or business to business marketing, involves selling of a […]
This case study explores the results of an innovation research process undertaken by Oxfam, which compared internal feedback vs. general public feedback to identical sets of ideas. In comparing responses between these two audiences, Oxfam discovered an immediate and obvious divide between their staff’s opinions about which fundraising ideas would perform the best, versus what the general public preferred - an important lesson about avoiding the bubble of the echo chamber.