B2B, or business to business marketing, involves selling of a [...]
This case study explores the results of an innovation research process undertaken by Oxfam, which compared internal feedback vs. general public feedback to identical sets of ideas. In comparing responses between these two audiences, Oxfam discovered an immediate and obvious divide between their staff’s opinions about which fundraising ideas would perform the best, versus what the general public preferred - an important lesson about avoiding the bubble of the echo chamber.
Big data is becoming increasingly vital to business scaling and competition. In this article, we’ll introduce you to the three V’s of big data - volume, velocity, and variety - and discuss the many ways your company can benefit from incorporating big data into decision making, product development, audience analysis, and much more.
Business Intelligence software is an essential tool for analyzing your company's strengths and weaknesses. From inventory management, to accounting, to customer intelligence and beyond, there are many ways you can use BI software to inform your decision-making, increase operational efficiency, and gain a competitive edge.
Marc Vollenweider has spent over 15 years guiding Evalueserve to become a global research, analytics and data management solutions provider. In this week’s episode he discusses his transition from being a McKinsey partner to founding a business employing over 3,500 people as well as the counter-intuitive benefits arising from simplification and automation.
Paul Brody is a Global Innovation Leader in BlockChain Technology and a Solution Leader in the Industrial Internet of Things at EY. Paul has spent more than 15 years in the electronics industry and has done extensive research for his clients on technology strategy. Paul understands that technology is deeply rooted in strategy, but it gets complex as new technologies and disruptions arise in our modern world. For example, the moment self-driving cars are perfected, it will cause a huge disruption in our economy, so how can we navigate through it?
Customer insight, data & analytics have become an integral part of customer experience. With constantly rising customer expectations and an increasing demand for a quicker service, more channel choice and a highly personalised interaction, the only way you can achieve all three of these and ensure you’re providing an excellent CX is by truly knowing your customers.
Given the difficulties in developing and working with metrics and measures for open innovation and ecosystems, I have pulled together some inspiration and insights from several articles.
Research and analytics have changed tremendously in recent years. With new technologies, advanced software and a global marketplace, the solutions are becoming much more complex. In this Innovation Ecosystem podcast Mark Bidwell speaks with Marc Vollenweider, CEO of Evalueserve, a company that offers innovative and disruptive solutions to their clients’ problems. Marc has a genuinely unique perspective on the changes taking place in various industries and offers a lot of advice, for leaders as well as those working for more traditional and regulated firms, on how they can successfully navigate through these disruptive waters.
This is the second part of a three-part article series. In the first part we illustrated that firms are investing heavily into the early phase of innovation. In this second part we show that despite of all these investments, innovation results remain disappointing. We call this the “corporate innovation problem”. We provide some metrics and find that there are two root causes. In the upcoming third part we will suggest that six levers can be used to address one of the root causes. We believe that moving these levers can provide a solution to the corporate innovation problem – and ultimately lead to increased innovation performance.
Innovation Games and its rapidly increasing applications are not anymore unknown concepts to innovation driven organizations. Either referred to software applications or other online and offline game methods, all its elements are powerful means for fostering workplace social intelligence and innovation practices. In the fifth of a series of articles focused on Innovation Culture, our attention is on the emerging business use of innovation games beating all the traditional creativity and analytical tools.
Risk management can provide visibility, analytical insights and governance that can help companies better manage and optimize their innovation portfolio. In this article Adi Alon and Ken Hooper look at learnings from the VC industry and risk management practices to provide three principles that can drive higher return from an innovation investment.
Big data is a hot topic in the business press. Its promise of greater insights and efficiency, improved innovation and competiveness, not to mention income streams for the providers of data analytics tools are a rich source of discussion. Several recent developments indicate the power of using data analysis and statistics effectively to reach conclusions, and we almost certainly ‘ain’t seen nothing yet’ as big data techniques emerge. However, statistics do not necessarily tell the whole story and are open to radically different interpretations. That said, the power of numbers and modelling is rising.
The combination of Big Data and ethnographics can be a potent toolset for uncovering innovation opportunities, as a growing number researchers are discovering.
“What cannot be measured cannot be managed”. The pressure to measure the results of innovation is gaining ground, but has been a challenge for many innovation managers. To get past this challenge, Caspar van Rijnbach suggests using the six W’s to define the right measurements for you.