Apple has passed arch-rival Microsoft to become one of the most highly valued companies in the world, but retaining its position among the most valued of all companies will require considerable skill as well as perhaps a good dose of good luck, because maintaining a phenomenal growth rate when your sales total $19 billion is a lot easier to do than your sales have grown to $65 billion. So what are Apple’s best strategic options? That’s what I’ll like to explore in this article.
In the face of increasing shifts in the world economy, and particularly increased competition across markets and company offerings, it would appear that one of the latest trends in instinctive strategic advice for companies is to become “more innovative!” Yet being more innovative is not necessarily easy. Learn more in this article by IMD professor Bill Fischer.
“There are no quick fixes and no easy answers for succeeding at innovation” says Dr Robert Cooper, senior consultant to Fortune 500 firms and top scholar in the field of innovation management (PDMA) in an interview with InnovationManagement. “It’s back to basics – an aggressive innovation strategy that focuses your businesses’ R&D efforts; effective portfolio manage to pick tomorrow’s growth engines; a climate and culture that fosters innovation in your business; and a robust idea-to-launch system.”