Businesses face the dilemma dividing resources between protecting the current value chain and developing new value propositions that in time replace the old ones. Not every organization has the luxury to have its own dedicated innovation unit and still then the ideas might not always be too innovative. Hackathons are an affordable and energizing way to generate innovative ideas that can revolutionize your organization.
Status quo bias is a proven cognitive bias that exists in all normal people. Innovation, especially breakthrough innovation, requires veering from the status quo. As a result, the average managers is all too likely not to approve a highly innovative idea, not because of any intrinsic flaw in the idea, but because the idea would require change. You need to work around this bias if you truly want your company to innovate.
The missing ingredient of innovation may lie in the human ability (or lack thereof) to see the world from someone else's perspective and take action on the insights that this ability can reveal.
