brainstorming

The 7 All-time Greatest Ideation Techniques

Which brainstorming techniques should you use to attack your next innovation challenge? Here are the "super seven" that innovation consultant Bryan Mattimore says have the advantages of being easy to learn, flexible to adapt to different types of creative challenges and are diverse enough to deliver different types of ideas.

2019-10-15T15:13:21-07:00May 30th, 2013|Categories: Strategies|Tags: , , , |

Random Word Brainstorming: A Simple, Powerful and Effective Ideation Technique

Word lists, because of their simplicity, are often overlooked as a tool for brainstorming. That's too bad, because they can be quite powerful and are very easy to use. They leverage the mind's awesome associative powers to help us uncover new connections, insights and ideas.

2019-10-15T15:12:40-07:00December 26th, 2012|Categories: Strategies|Tags: , , , , |

Anatomy of an Effective Front-End of Innovation Cycle

The Front End of Innovation is that fuzzy bit where someone, or a group, conceives a new business concept. We say “fuzzy” because it’s the part of the innovation process that is the most purely creative. It’s a step into the unknown to create something new and calls for different tools and techniques. Because it’s fuzzy, we think it’s useful to break it down and look at it step-by-step.

Five Ways to Commit Innovation Suicide

Customers change. Competitors change. Technology changes. If you don’t do anything, new and competitive products catch up and overtake your products and services quickly. A study by A.D. Little has shown that the life cycle of products has decreased by factor 4 the last fifty years. So innovation is essential. But it is time consuming. It demands a lot of resources. And a positive outcome is very uncertain. In this blog Gijs van Wulfen offers a helping hand by identifying five common mistakes to avoid.

How to Get Rid of Old Ideas?

Have you participated in a brainstorming session that felt like wasted time? For some reason no new and interesting ideas were formed? Perhaps you need to get rid of your old ideas first! Gis van Wulfen explains.

Stop the Reckless Brainstorming and Focus your Creativity!

In their desperation to be innovative, companies often brainstorm themselves into idea overload, generating ideas that ultimately are failures. But what if companies could focus those brainstorming efforts and develop an efficient, targeted process for creativity? InnovationManagement asked Tony Ulwick to share his thoughts on how to leverage the creativity and get a better outcome.

How to Increase Your ROI by Measuring and Managing Your Innovation

Studies have shown that companies’ return on innovation (ROI) or hit rate is somewhere between 2-10%. That is another way of saying that around 90% of all innovation efforts are never commercialised or used in general. Jørn Bang Andersen, senior advisor to the Nordic Innovation Centre (NICe), presents a NICe case study on possible ways to dramatically change that.

Innovation: Understanding the Strategic Role of the End-users

How do you go about incorporating end-user viewpoints into innovation? Indeed should you? There's a debate around both questions but whichever side of the fence you are on, social science has a role to play in understanding how end-users can and should influence product development. Emma Pivetta I Contreras describes the techniques.

How to Increase Your ROI by Measuring and Managing Your Innovation

Studies have shown that companies’ return on innovation (ROI) or hit rate is somewhere between 2-10%. That is another way of saying that around 90% of all innovation efforts are never commercialised or used in general. Jørn Bang Andersen, senior advisor to the Nordic Innovation Centre (NICe), presents a NICe case study on possible ways to dramatically change that.