At the core of every successful business lies innovation. This innovation, however, doesn’t always have to be of internal nature in the form of a new product or an upgraded service in order to have a spectacular effect on your brand’s success.
The business world, as well as every industry in the world, is undergoing a massive change in the wake of the technological revolution.
Customer experience is perhaps the single most valuable and emphasized component of business operations. Both B2B and B2C companies greatly value the concept of creating exceptional customer experience as the bottom line of achieving revenue growth.
The central role of Interaction Design when creating delightful customer experiencesOrganisations depend on their competitive advantage in order to become or keep successful, relevant for their customers and grow over time. As we all know, competitive advantage is achieved via either one – or a combination - of the strategies involving pricing, service and product quality or customer service excellence. We argue that another overarching strategy should always be present in a company’s strategy; delivering an excellent, desirable and memorable customer experience.
We often talk about the role of innovation in an age of constant, radical disruption, as defined by the 4th industrial revolution. Within this new environment, innovation leaders should play an essential role in helping the organization thrive and drive growth.
Websites are the heart and core of every modern business. Your entire marketing efforts and promotions are supposed to lead visitors to your website and convert them into customers. In a sense, a business website is there to seal the deal. However, no matter how good your marketing efforts are, if your website isn't good enough, your potential customers will simply leave. In addition, online consumers have certain expectations when it comes to business websites, such as good functionality, speed, user-friendliness and so on.
In 2010, Pepsi invested millions of dollars in the “Pepsi Refresh Project,” moving their entire marketing strategy to social media. The campaign was, of course, widely promoted via online networking channels and, in the beginning, it seemed like a huge success.
It’s pretty much impossible to argue with Apple’s success. It’s one of the most valuable companies in the world, and has maintained dominance for its reputation as an innovative company that produces top-of-the-line hardware. Because of its products and brand reputation, Apple has gained a cult following that will buy nearly every new product that emerges, year after year. So why, even with the high price tag, are so many consumers willing to shell out for every new gadget that comes along?
Everyone knows about ROI, as in “return on investment.” But for evaluating the success of an experiential brand event or marketing campaign, businesses should take an equally close look at ROI, as in “return on innovation.”
Given the difficulties in developing and working with metrics and measures for open innovation and ecosystems, I have pulled together some inspiration and insights from several articles.
Running a business is tough, no matter what industry you're in. Retaining loyal customers and remaining relevant are some of the biggest challenges faced by today's business owners. Fortunately, you're not alone and your company is not the first to navigate these waters.
Packaging is already a concentrated form of brand communication, expertly coded by designers using form, materials, colors and symbols to tell a brand story; or to make an innovation approachable and understandable. Now that packaging is becoming part of the digital revolution, how can we best enhance its communication potential?
Booz&Co wrote in their article “The Social Life of Brands” on Strategy+Business that the value of a brand is linked with the relationships it has with its customers, creating and retaining them. For marketing, its fundamental task is managing these relationships. In a recent research by Gallup the results were striking, a 240 percent boost in performance was achieved when both employees and customers were enaged. This is exactly, in a highly technological driven business environment, digital innovation is the catalyst that improves engagement and provide means to manage relationships better, faster and in a cheaper way though digital.
You’re the leading branded FMCG player in your market. You are a well-known and respected company with a long heritage of consistently outperforming other major brands. Yet, despite this heritage, you are underperforming in one market segment that is showing strong growth. Bryan Urbick explores how to capture share of a lucrative and growing market.
Innovation is inherently multidisciplinary. Successful innovation requires harmony; that is, a high degree of communication, collaboration and cooperation. This article explores what is meant by innovation harmony and how to go about achieving it.