change perspective

How to Design a Provocative Creative Challenge

If you want creative ideas, you need to invest your creative energy not in ideas, but in understanding the problem and formulating provocative challenges, instructs Jeffrey Baumgartner.

Ideascale2021-12-02T18:11:43-08:00February 22nd, 2012|Categories: Idea Management, Life Cycle Processes|Tags: adjective, call to action, challenge driven innovation, change perspective, competitors, creative challenge, creative energy, creative ideas, creative thinking, Creativity, customer service, customers, deconstruct, emotions, evaluation phase, extreme, framing, goals, humor, idea generation group, Ideation, ideation contests, innovation process, manager, market share, metaphor, negative consequences, provocative challenge, risk adverse, root cause, solutions, superlatives, team, user interface|