Value propositions are a key element to success. In the modern business climate, the environmental value proposition, in particular, is uniquely effective.
There are studies that say the world will run out of oil within 55 years. All the while, aquatic creatures are suffering at the hands of plastic pollution every day. On top of that, our collective contribution to the greenhouse effect is sending us underwater as sea levels rise at unprecedented rates.
Last week Unilever announced research showing that one-third of consumers now purchase its brands based on their good social and environmental performance, but went on to suggest that brands are missing an opportunity from not promoting sustainability effectively. Getting this right could unlock a further $1trn market opportunity for sustainability innovators.
Global diversity is in crisis. Scientists have recently announced that our planet is in the middle of the sixth global mass extinction event and this time it’s man-made. Not since the time of the dinosaurs have so many species been under threat and it’s not just the environmental infrastructure which should be giving us cause for concern.
Innovation management is a formative discipline and innovation managers have had their hands full with ideas management, design thinking, service innovation and many more new ideas. But sustainable innovation should be a key tool in any innovation manager's skill-set, argues Chris Sherwin, sustainability expert at Forum for the Future.