Most startups hope to disrupt their markets by delivering a novel idea or a more-suitable functionality—frequently at a lower price. Disruptive Innovation may be how your company arrives, but ultimately, as competition grows and your business and brand evolves, you will need incremental innovation to stay relevant.
How to organise a meeting in such a way that they result in creativity and energy? How to ensure that people are actively participating instead of being only passively attending meetings?
Coca Cola is taking its Social Media efforts one step further. The brand is going to hire an agency that will mine Social Media data to understand what customers are saying about the brand and looking for. It’s an attempt to consistently understand the Social Web and benefit from it for the different brands, supply chains and so on.