commoditization

The Driving Forces of Change

Six major forces are driving change in today’s world. Developing a successful innovation program requires that your organization understand and master all of them.

How to Break Out of the Commodity Trap: A Lesson from Mickey Mouse

Look at almost any industry and you will see companies struggling to differentiate what they have to offer from everything else in the marketplace. So it’s hardly surprising that one of the most common complaints I hear from senior executives is “My product is becoming commoditized. Is there a way out?”