consumer behavior

The Three Factors That Drive Consumer Behavior

As the adage goes, the only constant is change, and such is the case with consumer behavior. Thus, tracking trends, using business analytics to predict where the next trend may be, and acting accordingly with your marketing is a recipe for success.

Sarah Vandenberg2021-03-24T19:37:04-07:00November 29th, 2020|Categories: Trend Alert|Tags: consumer behavior, consumer insights|

Sustainable Innovation: Balancing Inspiration with Execution

Inspiration. Creativity. Meaning. Purpose. Human-centeredness. These terms are at the forefront of the very lively discussion around what design can bring to business and innovation -- and they are extremely powerful. Nicole Chen asks if design thinkers have thought enough about their new role.

Ideascale2021-12-02T15:09:28-08:00April 13th, 2011|Categories: Enabling Factors|Tags: business strategy, company culture, consumer behavior, design thinking, design-led innovation, idea execution, Innovation Culture, innovation execution, innovation lifecycle, innovation metrics, innovation success, inspiration, measuring innovation, sustainability, sustainable innovation|