The ‘Best’ Ideas are Rarely the Most Creative

Frequently, brainstorms, idea campaigns and similar idea extravaganzas end with a vague notion of choosing the best idea. The problem here is that a truly creative idea, the kind of idea that has the potential to become a breakthrough innovation is seldom the best solution to the problem or the best path to achieving a goal - for the very simple reason that highly creative ideas are original. They cannot directly be compared to existing notions, warns Jeffrey Baumgartner.

How to Design a Provocative Creative Challenge

If you want creative ideas, you need to invest your creative energy not in ideas, but in understanding the problem and formulating provocative challenges, instructs Jeffrey Baumgartner.

Harnessing the Collective Mind of Social Media to Drive Innovation

Social media networks make it possible to harness the ideas, information, knowledge, collaborations and passion of workers around innovation as never before, explains Colin Crabtree.

Searching for Innovation Excellence

We all seem to want more innovation these days. But do we really know what we are searching for? Do we understand the true meaning of innovation? Or are we stuck in a paradigm that doesn’t fit the original meaning of the term? Find out more in this article by Per Frankelius, Ph.D., and Associate Professor at Örebro University.