There is no arguing that in today’s marketplace companies must innovate to survive. There is more pressure now than at any other time in history for innovation, especially if companies want to be industry leaders. This is because rapidly changing technology is continually driving changes in markets and shifting trends in customer behavior and expectations.
When we are trying to generate ideas in order to solve a problem, whether through anticonventional thinking, brainstorming or another method, we typically distance ourself slightly from the problem. We look for ideas on how to improve our company’s product, how to deliver better customer service, how to cut costs or alternative business models. In all of these cases, we separate ourselves from the problem and, by so doing, we potentially limit our understanding of the problem. Why not take a different approach and become the problem?
Customer and market research, competitive benchmarking, and focusing on market share could be detrimental to your organization's future performance. These approaches are critical improvement tools. Top performing organizations have turned them into a disciplined and useful science. But they can also lead to "me-too" followership or - even worse - commodity products and services that compete only on price.
As an accomplished improv performer, singer and actress, Cathy Rose Salit believes we all get too stuck in our 'scripts,' too comfortable with our 'stock characters.' We need to try new things, to expand our personal repertoire, to become more creative in our work and lives.
Most ideation activities result in the generation of a number of ideas. However, in most cases, only one idea – or a collection of ideas combined into one bigger idea – will actually be implemented. This does not mean that any one of the solutions is actually the right solution. Only that one solution is chosen. Unfortunately, the designers of many an innovation initiative fail to consider this simple fact. As a result, the chosen idea is often not in the best interest of the individual or the organisation running the initiative. Worse, in many cases no idea is ever implemented.
Employees have tremendous creative capacity. If properly harnessed with a supportive culture, it can help companies to thrive in today's turbulent business world.
Is there a God of Innovation? And if there is, how can we invoke its qualities to help us innovate more effectively?
What is a realistic level of participation in idea generation events? Jeffrey Baumgartner sheds some light on this important issue.
How can your products be turned into services, and your services re-thought to make them even more comprehensive? This growing area offers many opportunities for innovation, says Jeffrey Baumgartner.
Over the past year or so there have been more and more lists available online on how to "do innovation." Since the world is becoming extremely sound-bite driven and people are trying to perform multiple jobs simultaneously, this is probably the inevitable result. If you are charged with, or interested in approaches to delivering new value to the market, you may want to consider these following thoughts.
Many of us don't give questions a second thought. They're a part of how we gather information from others on a daily basis. But did you realize that asking yourself provocative, thought-provoking questions can be a powerful catalyst for creative problem solving? Here's how.
Research has shown that people solve problems in a more creative way and turn out work with more creative surprises if they are able to focus their attention on their daily enjoyment and fun that comes from the challenge, and their total immersion in the work.
Free Thinking Mode is a collection of best practices shared by the most creative companies and people Michelle Conrad and her team have come in contact with.
Creative problem solving isn't just brainstorming, although that's what many people may associate it with. It's actually a well-defined process that can help you from problem definition to implementing solutions, according to Jeffrey Baumgartner.
Accelerating change and complexity has resulted in ever greater demands on the individual's time and energy. To succeed today requires a balance of creative and pragmatic skills, explains creativity expert and author Michael Gelb.