Customer service is an essence of modern business. It surpassed prices and products as the most important brand differentiator a long time ago. According to the recent survey, almost 100% of global consumers claim that customer service is crucial in their choice of the brand. That’s why you need to stay up to date and learn about the key customer service trends in this article.
In a recent audit of site content on InnovationManagement.se, site publishers noticed that although there is a great deal of information about how to architect and run idea management programs, there isn’t a whole lot of information about how to implement ideas.
Your business model should answer two important questions: (1) What is your value proposition and (2) how are you organizing your company and your ecosystem to create this value. The 8 building blocks of the business model template help you to visualize your answers and think strategically about your business model.
Gartner predicts that four of five large enterprises that pursue social innovation with their employees and the world at large will, over the next couple years, fail in their endeavors. Ouch. Meatloaf gave better odds. In this article innovation architect Doug Collins explores how you might increase the odds of gaining a coveted membership to the twenty percent club.
Booz&Co wrote in their article “The Social Life of Brands” on Strategy+Business that the value of a brand is linked with the relationships it has with its customers, creating and retaining them. For marketing, its fundamental task is managing these relationships. In a recent research by Gallup the results were striking, a 240 percent boost in performance was achieved when both employees and customers were enaged. This is exactly, in a highly technological driven business environment, digital innovation is the catalyst that improves engagement and provide means to manage relationships better, faster and in a cheaper way though digital.
In a recent SAP Community Network post Harun Asad mentioned innovation as one social strategy. In this article he explores the role of social in innovation strategy more broadly, and cites several real-world examples as well as shares some predictions for the future.
Innovation is inherently multidisciplinary. Successful innovation requires harmony; that is, a high degree of communication, collaboration and cooperation. This article explores what is meant by innovation harmony and how to go about achieving it.
By combining physical and digital elements in our innovation experiments, we can often uncover significant opportunities that weren't apparent before. Dan Keldsen shares a fascinating example from a retail setting.
Looking back is a natural as we look to learn lessons from past activity. But perhaps more interesting is to look forwards. In this article Rick Eagar draws on the results from recent research that surveyed the opinions of global Chief Technology Officers and Chief Information Officers and identifies key changes in five distinct but interrelated innovation management concepts as being important for the years ahead.
Crafting design strategies that result in truly compelling brand experiences, products and services demands a change from traditional methods. It requires a more creative and iterative design approach, which is optimized towards identifying real human needs and addressing them with meaningful experiences. Paul Noble-Campbell delves deeper into five critical keys to uncovering those true success drivers.
If you are pushing up against corporate resistance to innovation, then it might be time to switch tactics. Gijs van Wulfen explains a better way of dealing with the company's immune response.
What is design thinking's role in the new product development process? Michael Fruhling explains.
Customer experience is much more than simply buying and using a product. Whether a firm is B2C or B2B focused, every interaction the customer has with a company or a company