customer insight

Using a War Room to Create Pervasive Innovations

Your teams did their market research. They ran an array of consumer insight sessions. They found the customers’ real Need. They ran professional ideation and storyboard sessions. They created prototypes and performed market tests. They developed their go to market strategy. They executed their plan. Product sales fell dramatically short of expectations. Why? What did they overlook?

Innovation and Customer Insight at Ericsson

A desire to act as a bridge builder between technology and people has taken him from Sweden to New Delhi where he now heads Ericsson ConsumerLab Asia Pacific, a unit within the Ericsson Group that gathers in, processes and analyses data on end consumer needs. Their surveys are based on a cross section of the world’s population in all parts of the world.