SWICH – The Six Week Innovation Challenge
The Six Week Innovation Challenge is becoming the method of choice in corporates. And it's not only innovators who love the sprint - leaders embrace it just as much.
Rebuild Personas According to Your Next Product Innovation
Using personas in your design thinking framework is important, but are the results satisfying and clear? In this article, Product Innovation Manager Alex Igor Sanghikian discusses the Adjacent Possibilities framework for product management. By exclusively focusing on your persona’s one main need and trying hard to fulfill that need with your product, you can build the next feature with a more focused vision.