Digital twins, a new means of representing products in commerce, enable merchants to craft powerful experiences and connect easily to new sales channels.
This article is the fifth in a series which takes an in-depth look at how the changes brought about by the advent of the 4th Industrial Revolution are playing out on the world stage and how these changes are literally revolutionising the way things are done both at home and in the workplace.
These days, when migrants arrive at a refugee camp, one of the first things they ask for is access to WiFi and electricity to recharge their cell phones. Their smartphone is as basic a resource for survival as food and water. This is a vivid reminder of the fact that we are fully immersed in a digital world.
Today, there are six essential forces that are driving the changes that are occurring across much of today’s world. While these may not be the most pressing issues for your company, chances are that some combination of them will have a significant influence on your situation, on the strategic choices you make and thus on your approach to innovation.