Design Thinking (DT), (also known as human-centered design) is an innovation process used to evolve products and services in business and social impact sectors. World-renowned companies like Apple, Google and GE use DT for business solutions, and top-tier colleges like Stanford, Harvard and MIT teach DT to students looking to solve the world’s biggest problems.
Innovation initiatives have a habit of causing excitement and expectation; the organisation is trying something different and wanting to do new things. Senior management are anticipating the brand new shiny ideas, and front-line employees can’t wait to be rid of their daily frustrations. So what could go wrong? However, in all this excitement, there’s a group that is usually neglected in the engagement strategy – the middle managers. Often it’s assumed that these managers will support all the company initiatives. It’s their role to toe the line and make sure others do. They’ll buy in surely? Actually, they don’t.