How do you go about incorporating end-user viewpoints into innovation? Indeed should you? There's a debate around both questions but whichever side of the fence you are on, social science has a role to play in understanding how end-users can and should influence product development. Emma Pivetta I Contreras describes the techniques.
Ideascale2019-04-29T15:27:20-07:00June 8th, 2011|Categories: Strategies|Tags: brainstorming, discussion group, end users, focus group, Innovation Management, innovation practice, Innovation Strategy, netnography, qualitative strategy, quantitative strategy, sociology, Stakeholders, survey, user-driven innovation|