Top 5 Innovative Trends in Event Management

Whether you operate as a small-scale startup and visit conferences and seminars personally or are looking for ways to innovate within your own event management process, implementing new and interesting trends into the pipeline can prove highly beneficial.

How To Measure Event ROI (Return On Innovation)

Everyone knows about ROI, as in “return on investment.” But for evaluating the success of an experiential brand event or marketing campaign, businesses should take an equally close look at ROI, as in “return on innovation.”