Customers are people. Users, choosers, and influencers are people. Channel partners are people. People create things for other people to use in exchange for money. Understanding what motivates people can help us to overcome hurdles to effective creativity and innovation.
Sarah Vandenberg2020-07-15T15:10:35-07:00April 6th, 2011|Categories: Uncategorized|Tags: authority, creation business, Creativity, customers, externally focused, human behavior, innovation, liking, reciprocity consistency, scarcity, social drivers, social pressure, social proof, understanding people|