In Denmark, new food trends are popping up like mushrooms. Consumers want climate-friendly, organic food that is locally produced. They want to be informed about calorie-content when they eat in restaurants, and they want ‘homemade’ food – cooked by someone else. These demands are producing a challenging environment for food producers, who often do not focus on developing the most appropriate products. However, change is underway. A new tool, Food Innovator, should help businesses to involve consumers in the development of new products.
Ideascale2019-10-15T15:05:44-07:00January 8th, 2010|Categories: Life Cycle Processes|Tags: collaborative innovation, first movers, food & beverage, food industry, food innovation, food production, innovation life cycle processes, innovation trends, intrapreneurs, product innovation, user-driven innovation|