Trending Questions
What is a trend, and other questions answered by Sébastien Van Laere, Co-founder of Superframe, an agency using insight and foresight to develop brand-, innovation- and business strategy for some of the biggest global brands.
Trends in Innovation Leaders: Greater Risk and Big Bets
The latest Innovation Leaders research shows that there is an increasing number of high-growth companies that are prepared to take greater risk and make big bets. Rather than focus just on incremental growth, they are being bolder and are seeking to develop more radical innovation opportunities. Despite requiring significant investment and offering no guarantee of success this approach has been transformational for some. Where and why is this happening and what has changed that has made this approach more common?
What Visionary Companies Do Differently
Visionary companies do not only try to see into the future – they create the future. The history of innovation is scattered with examples of misjudgments regarding the dynamics of new technology. Less than two years before Polaroid’s bankruptcy, Morgan Stanley made the following statement: “We are upgrading Polaroid to Outperform from Neutral based on the company’s new product performance…