Observe and Learn
Getting fresh insights is a crucial step in the ideation process. Gijs Van Wulfen shares his suggestions on sourcing inspiration.
Getting fresh insights is a crucial step in the ideation process. Gijs Van Wulfen shares his suggestions on sourcing inspiration.
The fuzzy front end of innovation confronts you with a lot of questions. In my new book ‘Creating innovative Products and Services’ I try to solve them. This time I like to introduce a structured ideation method, which combines both creativity and business reality.