frontier market

Identifying and Exploiting New Markets in Growing Economies

The importance of new markets to growth can’t be overstated. But emerged, emerging and frontier markets are not just about growth. They are a perfect opportunity to extend our innovation capabilities. IM takes a look at the lessons of India as a product frontier.

Students Innovating for Emerging Markets

Existing technologies, such as telecommunications, are often designed for the developed world. But an innovative focus is also urgently needed to address issues in developing countries. This is something that the Royal Institute of Technology, KTH, has acted upon and is sending students to Africa with the purpose to identify needs and develop innovative solutions. Read more in this interview with Professor Margareta Norell Bergendahl.