Not everyone knows that NASA has embedded crowdsourcing into their strategy and capabilities. But in fact, back in 2011 (after they ran a highly successful crowdsourcing pilot) NASA established the Center of Excellence for Collaborative Innovation (CoECI).
Engaging in collaborative innovation by participating in activities such as ideation challenges can put community members at odds with the carrot-n-stick incentive and power structures that exist in every organization, including those that ostensibly support a culture of innovation. As the sponsor of your organization’s program for collaborative innovation, you can structure rewards in ways that give your community members the space and resources they need to pursue ideas to fruition. In this article, community architect Doug Collins helps you think through the process of defining a rewards structure for a basic ideation challenge that respects the innovators and collaborators who contribute.