For a long time, the prevailing theory was that the creators, ideators, or innovators among us were a special type of person that had an innate gift for inspiration. The idea that creativity could be taught was much debated, but it is also one of the most commonly debunked myths in the innovation space.
In our previous posts, we’ve made two major points. One: innovation is vital for the long-term survival of any business. And two: a handful of crazy ideas won’t cut the mustard. Successful innovation is a complex process that requires a whole lot more than just riotous creativity. Based on academic research, and in close collaboration with professor Frederik Anseel (Ghent University), we’ve defined three innovation profiles: ideators, champions and implementers. Each of these personas has a crucial part to play in what we like to call ‘innovation dream teams’. What makes them unique and why do you need all three? Let’s take a closer look.
