Mash-ups are an innovation power tool. Most breakthrough innovations are the result of combining concepts or ideas that at first glance would have no relationship with each other. Finding the relationship between concepts often breaks new ground. This article delves deeper into the concept of mashups and how you can work with it to achieve innovation success.
Research has shown that people solve problems in a more creative way and turn out work with more creative surprises if they are able to focus their attention on their daily enjoyment and fun that comes from the challenge, and their total immersion in the work.